ANTenna Blog -- Business & E-Business

Customers are the lifeblood of business, but acquiring new customers can be expensive. By contrast, taking steps to hold on to the customers you already have and encourage them to spend more on your products and services can bolster your bottom line.

A bird in hand is worth…how many in the bush? That's more true now than ever and anything business owners can do to keep customers satisfied and coming back for more will keep critical revenue coming in the door.

Recently, Ascension PR offered up some no-cost ways for small businesses to keep their customers. The tips have application for midsize businesses as well -- though for organizations with more than just a handful of people these ideas likely shift from no-cost to low-cost.

1. Revamp your Web site -- Sometimes it's not what you say, it's how you say it. Let your customer know that you care about their needs and explain how your business can solve their problems.
2. Increase your word-of-mouth marketing -- One satisfied customer begets more satisfied customers, particularly if you give them an incentive to talk you up. Reward your current customers with discounts and free services when they recommend a friend.
3. Repackage your services or products -- Bundle several services or products together at a "special" rate. Now, more than ever, people are looking to stretch their dollar and you can make your customers believe they're getting more for less.
4. Give repeat customers exclusive offers -- Let them know before anyone when your newest product will be coming out, invite them to exclusive customer events, or offer them a discount for repeat business.

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