ANTenna Blog -- Business & E-Business

Among the axioms flying around in these bleak financial times is that a recession is a great time to start a business. It's also a time to seize opportunities as competitors retreat and retrench. But whether you're hatching a new business or scrambling to keep the one you already have afloat, bringing 3 things to your business will put you on the path to success.

Duct Tape Marketing Coach Ken Partain recently posted three things to the American Express OPEN Forum that he claims will make the current economic situation and other external factors become a non-issue in your success. That's perhaps a reach, but it's difficult to argue with the value of his "three things."

1. Clarity -- You must have complete clarity about your business goals, you must be perfectly clear about your ideal target market and you must be completely clear about how your product or service can benefit your client.
2. Certainty -- You must be certain that you can achieve the goals that you are so clear about now. You must be confident that you can meet the needs of your ideal client and bring them the results they expect.
3. Focus -- By focusing your attention and your energy on a desired outcome, your chances of achieving your goal become exponentially greater.

For more on each, go to 3 Things Every Small Business Owner Needs to Survive and Thrive.

More From bMighty: Financial Crisis Survival Kit