ANTenna Blog -- Services

With the launch of Mobile Lite, Salesforce.com now offers customers free mobile access to Salesforce CRM. The new application provides a subset of features available with Salesforce.com on-demand CRM mobile application.

Salesforce.com announced Mobile Lite at the Cloudforce event in London. Mobile Lite is free to customers with Unlimited subscriptions; for Professional and Enterprise customers, adding Mobile Lite adds $50 per month/per user to subscription fees.

"We want even more customers to experience the success possible with mobile access to our cloud," said Salesforce.com CEO Marc Benioff in a statement. He added, " By delivering mobile access to our cloud, for free, we're accelerating adoption of the cloud and delivering value to customers in times when they need it most."

At launch, Mobile Lite is available for the iPhone, BlackBerry, and Windows Mobile devices. Salesforce.com VP and general manager of mobile, Chuck Dietrich, noted that the cloud vendor is in discussion to bring Mobile Lite to the Google Android and Symbian platforms as well.

The navigation for each device is slightly different to maximize the strengths of each mobile OS. According to Dietrich, Mobile Lite requires no additional administration from the mobile device or for the mobile device. By accessing the Salesforce.com Sales Cloud or Service cloud from the mobile device, users can look up accounts, respond to leads, and

Using Mobile Lite users can look at accounts, respond to leads, and view dashboards. The additional interaction will increase adoption of the application for existing Salesforce.com customers according to Dietrich who said. "The more customers touch and update the data, the more valuable that data becomes."

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