ANTenna Blog -- Internet/Web

The inevitable media-hype backlash is starting to settle in, predicting that Twitter will flame out within a year. Well maybe, or maybe not. But it really doesn't matter either way.

We're finally starting to see story after story debunking the idea that Twitter is changing the way people interact and do business. First there's the news that most Twitter users don't remain active on the service, that Gen Yers aren't interested in Twitter, and that the vast majority of posts come from a relatively small number of Twitterers. Meanwhile, many observers are starting to say that like earlier social media phenoms such as MySpace, Twitter itself will become irrelevant.

Could happen. Heck, probably will happen. Big deal. The point of the social media phenomenon is not that a particular service is the end all and be all. We're still at the beginning of this revolution, and there are plenty of better ideas yet to come along. One of them may well bury Twitter, not to mention Facebook and Linked In and the rest.

That's to be expected and is actually a good thing for the development of social networking. Just because particular services or platforms fade away doesn't mean the concept is flawed. In fact, the rise of new and better social networking platforms continues to validate the concept.

So go ahead and make fun of Twitter. It's kind of like shooting fish in a barrel, but why not? Just don't think that if Twitter dies social media dies with it.

That simply ain't gonna happen.

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