ANTenna Blog -- bMighty

On Wednesday, June 10 at 12:30pm Eastern time, I'll be a guest on "Industry Perspective Series" of video Webinars, presented by Zenith Infotech and MSPtv. Please join me as I talk about some of the hot-button issues and opportunities that SMBs face in regards to Web 2.0, social networking and the consumerization of technology. I'll be talking about what the technology can and can't do for your business, offering tips, and sharing warnings.

As we make clear every day here at bMighty.com, the technology world is shifting under our feet. Like it or not, new technology and market developments like SaaS, PaaS, cloud computing, Web 2.0, mobility, social networking, outsourcing, and the consumerization of business technology are fundamentally changing how businesses use and buy technology.

You can try to fight these trends, or you can get out in front of them and use them to your advantage. Smart, aggressive companies of all sizes are already taking advantage of these technologies to focus company operations, improve productivity, and cut costs -- and your company can, too.

I'll be talking about how to leverage consumer technology in a business environment, and share tips on using social networking to improve both internal collaboration and external marketing, while giving you a heads up on some of the hidden land mines you need to avoid. The key is to embrace change, because you can and your competitors can't or won’t.

I'm looking forward to the presentation -- heck, I'm flying all the way from San Francisco to Pittsburgh for the event. But as always, the best part is the opportunity to interact with bMighty readers and other small and midsize businesses and answer questions about the business and technology issues we all face.

Feel free to shoot me questions now, or register for the live video event and you can grill me in real time.

Wanna get a head start on what I'm going to be talking about? Check out these bMighty resources:

Putting Public Social Networks To Work For Business
Web 2.0 Tactics for Business Success
How To Build A Wiki That Doesn't Suck
10 Social Networking Sites For Your Business
National Small Business Week: Social Media As A Business Transformer
Twitter's Business Uses and Challenges
More SMBs Embracing Social Media
Does Social Media Really Drive Sales?
Juliette Powell: The Business Potential Of Social Networking
How To Make Facebook Your Company Intranet
How To Create A Twitter Following
7 Social Networking Strategies For Smaller Businesses

You can learn more about the Industry Perpectives Series here.