ANTenna Blog -- Naomi Grossman

Naomi Grossman brings nearly 20 years of writing and editing experience to her role as bMighty.com Associate Editor. From covering cultural events in the Middle East to business news in upstate New York to real estate in the Greater Boston region, Grossman has worked in a variety of milieus and positions within the media industry. Most recently, Grossman covered the South Asian business community in the United States for The Indus Business Journal, affording her the opportunity to cover all sectors of this very diverse and complex group. As associate editor of bMighty.com, Grossman splits her time between writing feature stories, daily blogs and columns, and editing the work of freelancers and the daily and weekly newsletters.

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Web 2.0 Is Here To Stay. Even IBM Says So

Posted by Naomi Grossman 12:04 PM ET | Sep 18, 2008

Is there any greater indication that Web 2.0 apps are, and will continue to, infiltrate and redefine the workforce than the fact that IBM is opening up a research center dedicated to developing Web 2.0 tools for the workplace? I don't think so.

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Internet/Web
Hardware & Software | Web 2.0

Mobile Apps to Keep Your Growing Business Moving

Posted by Naomi Grossman 10:36 AM ET | Sep 8, 2008

Not surprisingly, there are a lot of interesting mobile applications debuting at DEMO, the emerging tech conference. Some are just cool and fun but some will eventually be the apps that help you run your growing business on the go.

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Mobile
Hardware & Software

Microsoft's $300 Mil Ad Campaign About Nothing

Posted by Naomi Grossman 09:46 AM ET | Sep 5, 2008

Microsoft launched its $300 million marketing campaign. The first commercial has Bill Gates, Jerry Seinfeld, and shoes. There is no mention of Microsoft, Windows, or Vista. So far, it's an ad about nothing.

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Hardware & Software
Windows

Traveling Light: Dell's Inspiron Mini 9

Posted by Naomi Grossman 09:23 AM ET | Sep 4, 2008

Dell's Inspiron Mini 9 netbook is official. It's cheap, small, and you can get a Linux version. Dell is calling it "your new best friend" but how many of your friends weigh less than three pounds?

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Hardware & Software
Linux

Google's Chrome: It's All About The Cloud

Posted by Naomi Grossman 10:25 AM ET | Sep 3, 2008

Google's release of its new open source Web browser, Chrome, has everyone abuzz. But the most significant aspect of this new browser is its emphasis on running applications, not just showing pages. Time to hop on the cloud.

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Services
Internet/Web

Don't Let Your IT Guys Destroy Your Business On Their Way Out

Posted by Naomi Grossman 10:52 AM ET | Sep 2, 2008

A recent survey indicates that most IT admins, if they were fired or laid off or whatever you want to call it, will (gleefully?) mess with their business' systems on their way out the door. Note to self: Protect your business from its protectors.

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Business & E-Business
Security

Leaked Documents, Unintended Access: That's Also Life In The Cloud

Posted by Naomi Grossman 09:17 AM ET | Aug 29, 2008

Running a business in the cloud, or even part of a business, is great for so many reasons: It's cheap (sometimes free), incredibly convenient, and simple. But life on your private little cloud can get unintentionally, and unknowingly, crowded with extra eyes if you're not very careful.

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Services
Hardware & Software | Internet/Web

Outage At Microsoft's Office Live: That's Life In The Cloud

Posted by Naomi Grossman 08:40 AM ET | Aug 28, 2008

Users of Microsoft's Office Live Small Business recently experienced a brief e-mail outage. I'm guessing they have a lot to talk about with users of Apple's MobileMe and Google's Gmail.

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Services
Hardware & Software | Internet/Web

Obama Texts His VP Choice: Even When He Loses, He Wins

Posted by Naomi Grossman 11:34 AM ET | Aug 27, 2008

Okay, so the Obama campaign's idea to text message everyone who provided the campaign with their cellphone number his choice of Joe Biden as his running mate didn't work out too well from the breaking news angle. The news was leaked out well before many people were woken up in the middle of the night to their cellphones vibrating with misplaced excitement. But in other ways – namely branding and information gathering – the move was a stroke of genius.

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Business & E-Business
Mobile

Online Video And Growing Businesses: A Formula For Success

Posted by Naomi Grossman 08:34 AM ET | Aug 27, 2008

Does your growing business need more proof that online video is an effective, easy, and cheap marketing tool? How about more anecdotes from a smaller business that posted online videos and got really good results? No problem.

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Business & E-Business
Internet/Web