Business & E-Business
August 2009 Archive
Apple Snow Leopard Squares Off Against Windows 7
August 29, 2009 | The latest Mac OS X is a solid upgrade, but look for the Operating Systems Wars to heat up this fall. SMBs have more good choices than ever.
By
Mitch Wagner,
Courtesy of
InformationWeek
The Cost-- And Payoff -- Of Investing In Social Media
August 28, 2009 | Savvy SMBs are increasingly turning to social media -- from Twitter to Linked In -- as promising new ways to market their businesses. But which avenue is right for your small or midsize company?
By Lydia Dishman
Google, Microsoft Jockey For Dominance In Business Apps
August 27, 2009 | Microsoft and Google go head-to-head next year over online applications -- bringing big decisions for small and midsize businesses.
By
Mary Hayes Weier,
Courtesy of
InformationWeek
Web Design Contracts 101: Don't Get Snookered
August 27, 2009 | You know your company needs help with its Web site, but how do you sign a Web design contract that will ensure you get what you need at a fair price? These tips can help!
By Merrrin Muxlow
Which Web Browser And Why?
August 22, 2009 | Stuck in a 'Net surfing rut? Firefox, IE, Safari, and Opera have all been refreshed recently, and newbies Google Chrome and Microsoft IE 8 have joined the fray. Here's how to choose.
By
Serdar Yegulalp,
Courtesy of
InformationWeek
Turn Off Your PC!
August 24, 2009 | This Thursday, August 27, is "Power IT Down Day." It's easy to do your part... just turn off your company's computers at the end of the day. Heck, you might want to try it other days, too!
By
Paul Korzeniowski
Oracle, Sun Deal Approved By Justice Dept.
August 21, 2009 | The Justice Department ruling came earlier than expected, a possible response to Sun Microsystems' declining revenues in a steep recession.
By
Charles Babcock,
Courtesy of
InformationWeek
5 Questions to Ask Your Web Developer -- Or Yourself
August 21, 2009 | If you want your Web site to work -- and keep working -- make sure you consider these factors before you start building it.
By Jennifer Shaheen
How To Hire An SEO Company
August 20, 2009 | Outsourcing your search engine optimization and marketing efforts can be more expensive than doing it yourself, but it can also be more effective. Just make sure to do your research, choose a reputable company, and be clear about your expectations.
By Merrin Muxlow
Tech Execs See Light At End Of Recession Tunnel
August 19, 2009 | About 39% of those polled believe the economy will recover by next year while 43% said they expect a recovery after 2010.
By
W. David Gardner,
Courtesy of
InformationWeek
What I Learned About Small Business In China
August 19, 2009 | SMBs in China are part of a thriving economy. But they also face special challenges that might surprise U.S. business people.
By
Fredric Paul
Google Enables Document Sharing Among Groups
August 18, 2009 | The search behemoth has added the doc, calendar, and site sharing feature, amid its bid to differentiate its online applications from Microsoft Office.
By
Thomas Claburn,
Courtesy of
InformationWeek
Google, Apple Rank Highest With Customers
August 18, 2009 | Despite its strong ranking, Apple was the only computer company to see its position drop since last year, according to the American Customer Satisfaction Index.
By
Mary Hayes Weier,
Courtesy of
InformationWeek
Mid-Market Heroes: Why -- And How -- One Brick-And-Mortar Business Went Virtual
August 18, 2009 | Innovations International, a 25-year-old consulting firm, traded its physical offices for doing business entirely on the Internet. Is it the right move for your business?
By
Fredric Paul
Google Gmail Passes AOL, Becoming Third Most Popular E-mail
August 17, 2009 | With its growth rate climbing -- partly due to increased use by SMBs -- Gmail is on track to pass Microsoft's Hotmail in the first quarter of 2010.
By
Thomas Claburn,
Courtesy of
InformationWeek
Microsoft Files Motion To Block Word Ban
August 17, 2009 | Emergency move would stay execution of court order to halt Microsoft Word sales in 60 days. Other options also remain to keep the software on the shelves.
By
Paul McDougall,
Courtesy of
InformationWeek
Netscape Founder Andreessen Backs New Browser
August 15, 2009 | The developer turned financier is backing RockMeIt, a mysterious startup staffed by two of his close associates, according to reports. Could a new browser further complicate SMB Web efforts?
By
Antone Gonsalves,
Courtesy of
InformationWeek
Boost Your Brand From The Inside
August 14, 2009 | Your employees are one of your business' best marketing assets -- so why not put them to work?
By Burton Goldfield
Banking On Credit Card Sales: The Ins And Outs Of A Business Cash Advance
August 13, 2009 | Using plastic to pay for operational costs might not be a safety net for too much longer. That's why business owners who have exhausted other traditional sources of funding might want to consider the business cash advance.
By Merrin Muxlow
What You Don't Know About Pay-Per Click Advertising: Q&A With Kevin Lee Of Didit
August 12, 2009 | Buy a few keywords and watch the customers flock to your site -- if only it were that easy. Search marketing expert Kevin Lee shares his insights about what it takes to carry out a successful search campaign and the most common mistakes.
By
Benjamin Tomkins
Google Unveils 'Next Generation' Search
August 11, 2009 | Caffeine architecture is designed to yield improvements in speed, accuracy, and comprehensiveness.
By
Paul McDougall,
Courtesy of
InformationWeek
Branding Opportunities In Keywords
August 11, 2009 | Some brand marketers are already involved with search, but those new to the medium should enter and buy listings to enhance their on- and offline branding campaigns.
By Kevin Lee
Pay-Per-Click Search: Create, Influence, Capture, And Harvest Demand
August 11, 2009 | Search marketing has evolved, and the time is right for marketers to move beyond harvesting demand generated elsewhere by other media.
By Kevin Lee
Pay-Per-Click: Capturing The Search Curve Tail
August 11, 2009 | Although the "long tail" of search is important, don't forget to look at additional targeting methods that can slice and dice the traffic in the search distribution head in new ways.
By Kevin Lee
Brands, Trademarks, And The Brand Marketer's Dilemma
August 11, 2009 | Should you buy your own trademarks as a keyword? There's no simple answer, but the issue of trademarks as keywords persists as one of the most vexing issues in search marketing.
By Kevin Lee
E-Mail Marketing Still Works
August 7, 2009 | Social media has its place among small and midsize businesses, but e-mail remains the king of online relationship marketing.
By Gail Goodman
Twitter Under DDoS Attack
August 6, 2009 | Tweets go silent as microblogging social network site gets downed by a distributed denial-of-service attack.
By Kelly Jackson Higgins,
Courtesy of
DarkReading
What To Look For In A Payroll Services Company
August 6, 2009 | What's a small business owner to do when confronted with the costs of payroll outsourcing versus the time and resources it takes to process payroll himself? Using an outside payroll company can be the right choice, as long as you keep the following guidelines in mind.
By Merrin Muxlow
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ANTenna Blog
News, Views, Insight, And Advice
| Cyber Monday Security Risks Are All Business |
Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post |
| Fusion-io: This Ain't Your Father's SSD Hardware |
Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post |
| Black Friday FOR SMBs, Not Just BY SMBs? |
Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers. Read Post |
Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart
A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart. Read Post |
Unified Communications Looks to the Sky
To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post |
Storage, Storage, Storage: New Storage Devices In 3 Sizes
Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket. Read Post |
Yes, Virginia -- There IS A Google Phone
So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post |
Handy Tool Makes Updating Mac Apps Easy
MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need. Read Post |
Firefox Gets A Bad Rap From Shoddy Security Research
Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post |
See the whole ANTenna Blog 
- Phone Systems Guide - What kind of phone system is right for your business
- Web Design Guide - What to look for in a Web designer
- Merchant Services Guide - Credit card processing and more
- Online Marketing Guide - Leverage the Net to market your business
- Alternative Financing Guide - How to find the cash your business needs
- View all guides
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