Yield Software's hosted SEO application promises to add marketing muscle to small and midsize businesses
Marketing dollars yield better results when they are applied with some knowledge or understanding of the complexities search engine algorithms. Those complexities are quickly apparent to small and midsize companies without in-house search engine optimization (SEO) expertise.
But a hosted SEO application that is in development may help. Yield Software "helps [small and midsize] companies attract visitors to their web site and turn them into customers when they get there" says Matt Malden, CEO of Yield Software.
Marketing is made easier, Malden says, because Yield codifies the best practices for optimizing natural search, paid search, and landing pages.
VIDEO: Yield Software CEO Matt Malden explains what his hosted web application can do to stretch the marketing dollars of smaller companies.
VIDEO: Interview with Yield Software CEO Matt Malden.
Cora Nucci is editor of bMighty.com.
