From survey sites to research Web sites to list management companies, here are all the links you'll need to do the right kind of market research
Survey Sites: Do It Yourself, Or With Help
Key Survey
Subscription-based survey solutions for individuals, workgroups, or enterprises. Salesforce.com integration is offered.
Survey Monkey
Easy-to-use online survey software. Basic plan allows 100 monthly responses free; Annual Pro allows unlimited responses for $200/year.
Vovici
Build and conduct surveys, including integration with Salesforce.com.
ZAPSurvey
Create, conduct, and analyze Web-based surveys with prices ranging from free to $240/year.
Zoomerang
Web-based and mobile surveys and pools via text messaging to a database of 2.5 million individuals. Simple online quote system.
Don't Miss: 7 Steps to the Right Kind of Market Research
Research Web Sites: Secondary Information
Hitwise
Online competitive intelligence and research.
MarketingVOX
Online marketing news and trends.
Marketing Charts
Charts and stories about online marketing trends.
O'Reilly Radar
Great blog by O'Reilly and friends. Check out Release 2.0 for the impact of tech trends. All issues of Esther Dyson's seminal tech publication, Release 1.0, are available online.
JSTOR
The Scholarly Journal Archive: An archive of important scholarly journals, available through university and college libraries.
Answers Online: From Simple To Difficult
Uclue
This site provides inexpensive search. Post your business, academic, or personal question, what you're willing to pay (minimum of $5), and someone is likely to get back to you.
Yahoo! Answers
Simple to complex free answers regarding Business, Computers & Internet, Dining Out, Environment, Health, and other categories.
MetaFilter
Free answers on topics ranging from alternate driving routes to advice on teaching or where to buy a cuckoo clock in Toronto.
List Management Companies: To Broaden Your Reach
e-Rewards
Primary online market research with a database of more than 2.6 million individuals.
Greenfield Services
Canadian telemarketers specializing in B2B lead generation.
Survey Sampling International
Consumer and B2B surveys by phone, Internet, or other means; survey consultation, programming, and hosting.
Read other Strategy Matters columns by Nilofer Merchant
Nilofer Merchant, CEO of Rubicon Consulting, is a global high-tech industry thought leader and trusted strategic adviser for companies such as Adobe, Symantec, and VMware. She publishes and speaks frequently on strategy, innovation, and leadership.
