Seven Social Networking Strategies for Smaller Businesses

1. Prospecting on a Social Network

Goldmine: The marketing potential of a social network is undeniable. Potentially, it's an enormous database of prospects, and some of those prospects are future customers, future suppliers, or even future employees.

Landmine: "Using social networks for cold calling tends to be a really bad practice. People on the Web just don't appreciate it," says Gartner's Austin. "There may be opportunities to mine social network information and contacts identified through social networks, but it requires some subtlety." For example, it's a good idea to do favors for others on social networks, such as recommending suppliers or former co-workers. That's what some refer to as "paying it forward."

Seven Social Networking Strategies for Smaller Businesses:

1. Prospecting on a Social Network
2. Sourcing Talent On A Social Network
3. Building Widgets For Social Networking Sites
4. Encouraging Employee Use, Not Abuse, Of Social Networking
5. Building A Custom Social Network For Customers
6. Building A Custom Social Network For Employees Or Suppliers
7. Building Brand Awareness On A Social Network

Next Page: Sourcing Talent on a Social Network

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