Seven Social Networking Strategies for Smaller Businesses

7. Building Brand Awareness on a Social Network

Goldmine: Most companies dabble at building brand awareness on social networks, but it's also possible to hire a social media or advertising consultant and establish a plan. In terms of advertising, Forrester's Owyang suggests companies should first consider sponsoring widgets, and if these are successful, then consider creating their own, interactive programs on sites such as Facebook, among others.

Landmine: Devising a brand-awareness strategy requires new media marketing experience -- skills that may not be readily available in a smaller company. If a company goes without a plan, it runs the risk that employees will not be on the same page in terms of proper messaging. Worse, the company may waste resources that could have been better applied elsewhere.

Seven Social Networking Strategies for Smaller Businesses:

1. Prospecting on a Social Network
2. Sourcing Talent On A Social Network
3. Building Widgets For Social Networking Sites
4. Encouraging Employee Use, Not Abuse, Of Social Networking
5. Building A Custom Social Network For Customers
6. Building A Custom Social Network For Employees Or Suppliers
7. Building Brand Awareness On A Social Network

Rusty Weston is a San Francisco-based journalist who blogs for My Global Career and Fast Company.

Previous Page 1  2  3  4  5  6  7  8