Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
For smaller businesses, a Web site is often their primary form of contact and interaction with customers. One of the most effective ways of engaging and impressing customers is through Web-based videos. Until recently, though, integrating videos onto Web sites was too costly for smaller businesses to effectively implement -- most were forced to use consumer solutions like YouTube. But recently, a number of companies have started to offer hosted solutions that let smaller businesses integrate Web-site videos without breaking their budgets. Benjamin Wayne, CEO of Fliqz, told bMighty all about this emerging trend and how smaller businesses can get in on it.
bMighty: How do hosted video solutions level the playing field for smaller businesses?
Wayne: People use videos in the following ways:
1. To drive traffic. There is search-engine submission, but people who visit the site can take the video and post it on their site or blog and then it clicks back to your site. There are new points of entry by encouraging audiences to repost video.
2. Once you get someone to the site, you care about interactivity and the number of page views. A lot of revenue comes from advertising. Video is an engaging medium and is addictive, so even a basic video can drive page views.
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