bMighty Q&A: Leaders Talk IT For Your Business


Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.



Thomas Harpointner Of AIS Media: Online Advertising The Smaller Business Way

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Thomas Harpointner Of AIS Media: Online Advertising The Smaller Business Way

More and more businesses are banking on online advertising to generate interest -- and revenue. Smaller businesses can no longer afford to ignore this cheap, easy, and effective way to connect with customers, drum up business, and develop their brand. bMighty spoke to online advertising expert Thomas Harpointner, CEO of AIS Media, about what smaller businesses should know about developing an online advertising strategy and the most effective ways to put it into action.

bMighty: What should small and midsize businesses know about online advertising? Why should they consider it now?

Harpointner: In 2008-2009, we'll see more companies get into online advertising. [Online advertising] is easier for smaller companies. They can do things more quickly. I see smaller companies using e-mail to test different prices. They do e-mail campaigns to blast best prices and they can see what works and what doesn't.

Don't Miss: The rest of Harpointner's answer and the complete Q&A


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