Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
Competitors claim that thriving companies outgrow QuickBooks, but Intuit sees the different levels of QuickBooks scaling to meet the needs of growing businesses. And, more features are in the works. As the established leader in financial software for small and midsize businesses, QuickBooks has seen competitors come and go over the years. As software as a service moves into the mainstream, new competitors are emerging and QuickBooks continues evolving to the changing needs of customers. Angus Thomson, VP and general manager of Intuit's Mid-Market Group, discussed how QuickBooks is perceived, plans for future growth, and whether or not businesses want to move their financial data off-premise.
bMighty: Some of your competitors claim that companies "outgrow" QuickBooks. How do you respond?
Thompson: We feel that the best option for companies outgrowing QuickBooks is, in fact, QuickBooks. We've continued to develop the product from the initial focus of empowering businesses with less than 10 employees to manage their accounting without any heaving lifting. About eight years ago, we recognized that some businesses were growing up and exceeding the capabilities of QuickBooks. That's when we began adding to the features in QuickBooks Pro and Premier that we now offer in QuickBooks Enterprise. We now have more than 300,000 users and 50,000 companies -- 39,000 of those moving from QuickBooks Pro and Premier -- on QuickBooks Enterprise. Of those, 11,000 made the switch from horizontal competitors such as Sage MAS 90 and Microsoft Dynamics GP, and vertical competitors such as Maxwell Systems.
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