Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
In the Web era, we all know that a name -- or at least a domain name -- is vital to smaller business survival. That's how Douglas Shuman, senior VP of customer marketing for domain register company Register.com, sees it. Shuman believes that a good domain name is the great equalizer on the Web. The right name ensures that smaller businesses draw traffic comparable to much larger competitors. bMighty talked to Shuman about getting a coveted domain name, what to pay for them, and SEO secrets that can help smaller businesses attract the attention they deserve.
bMighty: How can smaller businesses optimize their Web sites for search engines?
Shuman: It's very straightforward these days. Two things drive search-engine rankings:
1. Text content on your site. Spiders crawl on that. When writing text, be specific and simple. If you are an attorney and specialize in estate law and all it says on the home page is attorney at law, that won't help you if someone types in the search engine "estate attorney." You should also include geographic information, especially if you're a business dependent on local traffic. Anything about being specific should be included on your site.
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