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Über blogger and social media pundit Chris Brogan shares his perspective on the value of social media to small and midsize businesses. Here's two reasons business owners can't afford to opt out of social media: cheap and free.
Chris Brogan defines himself by his passions, and for the past 10 years social media and technology have been chief among them. Brogan is VP of strategy and technology at CrossTechMedia, which plans events (real and virtual) about business technologies for midsize businesses. Brogan also co-founded PodCamp, which, interestingly, organizes unorganized conferences ("unconferences") for new media enthusiasts and professionals, including bloggers, podcasters, YouTubers, social networkers, and anyone else with a new media state of mind. If that's not enough, Brogan's self-named blog is among the Technorati 100 and Advertising Age's Power 150 media and marketing blogs. In this interview with bMighty.com, Brogan discusses ways small and midsize businesses can get themselves started with social media tools, which ones he recommends, and some of the pitfalls to know about.
bMighty: How should growing businesses be thinking about social media?
Chris Brogan: I'll go back to free and cheap. It's really easy for a small or midsize business to start a blog, get conversations going, and help Google know that you're there. It's also a great way to better understand what people are saying around your industry and your locale.
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