Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
Small businesses are like all businesses -- they want to use tech tools to do things better, faster, and cheaper. SmallBizResource's Gayle Kesten has the lowdown on the best tools for small businesses, including the ones that eventually will level the playing field.
Gayle Kesten knows small business. In addition to running her own one-woman show, Kesten is chief blogging officer for bMighty's sister site, SmallBizResource, and has covered everything of interest to small businesses from social networking to eBay policies to trying to balance work with life. For Kesten, running a small business is all about staying connected, and she shares the tools and trends that make a difference.
bMighty: What tech trends should growing businesses be aware of?
Gayle Kesten: Everyone is talking about cloud computing as a means of leveling the playing field for small businesses. It lets us get our hands on traditionally expensive applications that now live online instead of our own computers. Also, our options for connectivity continue to increase, with so many more applications built for our mobile phones. Everyone seems to have an iPhone or BlackBerry, and there are people taking laptops wherever they are so they can work on the go. My audience is especially equipped for that. Some days my biggest change of scenery is taking my laptop from the dining room to the bedroom.
I'm all about simplicity, so applications like IM and texting are easy ways to keep you connected no matter where you are. This is especially important for those in smaller businesses who are balancing work and life. Those involved in smaller businesses are more apt to be flying in a million more directions and are taking multitasking to a new level. I can make the most of my time in the car or traveling by hanging my Bluetooth headset over my ear. It's all about maximizing time.
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