Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
From tech tools to social media to online marketing, there are significant trends of which growing businesses need to be aware. bMighty spoke to small biz trend expert Anita Campbell about current tech trends to understand which are significant, which will help smaller businesses succeed, and which ones can be ignored for at least a little longer.
There is so much involved in running a smaller business and ensuring its growth. And there are so many trends -- from tech tools to social networking to online marketing -- for smaller businesses to know about to help them get to the size they want to be. But which of these trends are meaningful? Which of these trends have staying power? Which of these trends are worth a smaller business' investment of time and money? For the answers to these and other questions, bMighty turned to small biz trend expert Anita Campbell, editor in chief of Small Business Trends and the Small Business Trends newsletter and host of Small Business Trends Radio. Campbell explains why SaaS is the next great frontier for smaller businesses, why she isn't impressed with Google Docs, and why social media is here to stay.
bMighty: Why are businesses less concerned about putting so much data on the Web?
Anita Campbell: Look at the vendors -- they aren't fly-by-night operations. A giant like Intuit has QuickBooks online, Microsoft offers a suite of services, Google has a whole collection of services. Look at these companies, these are respectable behemoths. That alone gives people a sense of confidence.
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