Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
Smaller companies are the best positioned to make it through this recession, says Twistage CEO David Wadler, who explains why. He also describes how his company managed to grow through partnerships rather than traditional advertising and marketing.
While many small and midsize companies are laying off staff and facing more cutbacks, Twistage, a New York-based white label online video solution, has been hiring and facing more growth. CEO David Wadler doesn't believe that smaller companies need to suffer through the recession we're in. Rather, because of their nimbleness, it's the smaller companies that can be innovative and grow.
bMighty: What advice do you have for smaller companies to survive this recession?
David Wadler: To be honest, I think that smaller companies, in many cases, are best positioned because their cost structure is that they're able to compete on smaller margins than their larger competitors. Look at the auto companies -- part of their problem is they're HUGE. Part of the economics is: Trying to keep them afloat is exorbitant. Smaller companies are able to keep costs down, and if you can do that, you're able to position yourself to be more able to compete with bigger companies.
Smaller companies are able to pinpoint pain points when it comes to cost. It's easier to figure out where you're bleeding and address it when you're small.
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