Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
More and more people have mobile phones and, more and more, they're using those phones for text messaging and to surf the Web. To keep up, your online marketing needs to go mobile, too.
Now that mobile Web browsing and text messaging are firmly established, businesses are scrambling to develop coherent mobile marketing strategies. Meeting customers where they are means cutting the wires and going mobile, but the marketing best practices that work on notebook or desktop computer browsers and e-mail clients don't translate to mobile Web browsing and text messaging. Since co-founding Volantis in 2000, CEO Mark Watson has been grappling with the challenges of multichannel delivery and in that time has gained valuable insights about what works and what doesn't on the mobile Web. Recently, he shared his perspective on the opportunity for small and midsize businesses.
bMighty: How should a growing business get started on the mobile Web?
Mark Watson: I would suggest setting up a small site on the mobile Web and keep it simple -- don't waste too much time with too much stuff. There are a few ways to go about this: You can implement a stripped-down user interface but if you're a business, you'll want to put some branding on the site. Also, your competitors are making their sites very sophisticated.
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