Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
Businesses invest big resources to generate leads for the sales pipeline, but without consistent follow-up those leads never convert to sales, lose value, and erode your business reputation. By automating the follow-up function, your business can ensure that no leads fall through the cracks.
Managing sales leads is a crucial part of generating new business. Unfortunately, many small and midsize businesses miss opportunities to convert leads into sales by dropping the ball on customer follow-up. Closing this gap in the sales process can increase closing opportunities and response to existing customers as well. In this discussion with bMighty, Clate Mask, CEO of Infusionsoft, a software-as-a-service provider of automated follow-up solutions, shares his perspective on the importance of automating the follow-up process and how it can improve revenue opportunities.
bMighty: Why do growing businesses have so much trouble with their marketing efforts?
Clate Mask: There is too much separation between sales force automation and marketing automation, but in small and midsize businesses they're integrated. Often sales and marketing people are the same people. So when people look at these products, they need integrated functions.
Search our database of 200,000 solution- provider locations by business activity, technology, vertical market, and customer size. Find a technology partner NOW.
