Leading executives, managers, and experts from small and midsize businesses and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that SMBs face.
Social networking has evolved from a teen diversion into a powerful business tool. With a savvy social media strategy, small and midsize businesses can attract new customers, grow sales pipelines, burnish brand image, cement relationships with existing customers, and more. In her new book, "33 Million People In The Room," author and social media expert Juliette Powell reveals patterns and practices of successful business leaders who have harnessed the power of social networking to enhance and extend their business. In a discussion with bMighty, Powell shares her perspective on Facebook's privacy policy, claiming online identity, and how to quantify ROI for social media.
bMighty: There's a cyclical quality to social networks. First there was Friendster, and now Facebook is on top. What are the triggers that lead to these shifts?
Juliette Powell: There's always a competition between openness and a need to control it. We see that with Facebook's privacy policy right now -- at the end of the day, how Facebook responds to that issue will augment its popularity or kill it while it's literally in its infancy.
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