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Outright is a relatively new player, providing an online application for managing the back-office accounting functions of income, expense, and tax deduction tracking. Outright's co-founders, Kevin Reeth and Ben Curren, each spent years with Intuit working with Quicken and QuickBooks, where they saw firsthand how small-business owners struggle with bookkeeping. Those insights led Reeth and Curren to found GoBootstrap.com -- a name that resonated in Silicon Valley, but less so elsewhere -- and was recently rebranded Outright. The company expects to end public beta next month and continue to offer its core functionality at no charge, but plans to roll out premium tiers offering customers additional features for a fee.
Reeth spoke with bMighty about the bookkeeping pain points for small-business owners, the power of "dead simple" software, and what he hopes SaaS and cloud computing will eventually make possible for financial applications.
bMighty: What's keeping so many businesses using Excel?
Reeth: One of the questions you need to answer when you set up QuickBooks is, "Would you like to use the cash or accrual method of accounting?" Now most small-business owners aren't accountants. They're asking, "What on earth is accrual accounting?"
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