Leading executives, managers, and experts from small and midsize businesses and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that SMBs face.
Grabbing customers' attention is always challenging, particularly for small and midsize businesses that can't compete with the mammoth media marketing blitz of large enterprises. Search engine optimization (SEO) can level the playing field and allow smaller organizations to rise just as high (or higher) in search rankings than massive corporations with endless resources. Long an expert on search, SEO consultant Rebecca Lieb talked with bMighty about how SMBs can take control of their search results. Lieb's new book, The Truth About Search Engine Optimization, reveals 51 proven search engine optimization techniques and bite-size, easy-to-use advice that gets results.
Prior to authoring her book, Lieb was VP and editor-in-chief of the ClickZ Network, a leading source of interactive marketing and advertising news, commentary, and resources. She is now VP of Econsultancy's U.S. operations and a frequent public speaker about interactive marketing, advertising, and digital media.
bMighty: How important is search engine optimization to small and midsize businesses?
Lieb: Search is the second-most-common activity on the Internet after e-mail; 99.5 percent of Web users are searching. People are searching for things, and will find your competitor. If I'm searching for pizza and your pizza parlor isn't there, I'll order from the other guy. Would you have a business without a sign out front? An unlisted number? A secret address?
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