Leading executives, managers, and experts from small and midsize businesses and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that SMBs face.
In this period of financial crisis, it's important to make ends meet any way possible. And DataFlux CEO Tony Fisher says a way to do that is good, old-fashioned getting back to basics. DataFlux provides data-quality and data-integration solutions. "All the days of businesses dealing with dirty, incomplete, and duplicate data are over," said Fisher, who encourages smaller businesses to take control of their information and utilize it to maintain -- and even gain -- customers and revenue. "This is our chance to get back to basics and build things right the second time around," he said.
DataFlux has 150 employees, and Fisher says they deal with the exact same issues as every other smaller company. But he declares data governance to be at the foundation of all processes, and in order to stay alive and get short-term ROI, data governance is what all companies need to practice.
bMighty: What are some trends you see for growing business?
Fisher: The major trend I see across pretty much all industries is a need to solidify that relationship with your customer. Understanding your customers' patterns and lifestyles, getting back to where organizations were several decades ago, when a store manager knew every customer and shook their hand. Companies need to get back to that one-on-one personal relationship. Understand, more or less, the propensity of a potential customer to interact with an organization. That, obviously, will help grow business.
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