Leading executives, managers, and experts from small and midsize businesses and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that SMBs face.
Getting the word out and raising awareness about your business is crucial to driving revenue, and that's even more true in a recession. But business can't succeed just by spending more. Smart marketing requires focus and attention to clear objectives and goals. That's the message that John Jantsch has been preaching for years, and his targeted, focused approach has built Duct Tape Marketing into a small-business success story that keeps growing and doling out invaluable marketing advice.
Jantsch spoke with bMighty about how business owners can improve their marketing efforts, the best ways to approach social media, and how to get traction as a blogger.
bMighty: What one thing would you recommend business owners do to enhance their marketing?
John Jantsch: I can't preach enough about the opportunities to harness the Internet. Business owners need to think beyond the Web site; it's about a Web presence. Think in terms of the Web site as a hub that reaches with different spokes -- a blog, social networking, social search such as Yelp and CitySearch -- and spending time making each of those spokes stronger and adding new spokes from that hub.
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