Leading executives, managers, and experts from small and midsize businesses and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that SMBs face.
Brian Carter is quite a multitasker. He is the director of search engine optimization, pay per click, and social media at Fuel Interactive, a 28-employee marketing agency in Myrtle Beach, S.C. He speaks at various conferences throughout the year. He's an acupuncturist, a teacher of medical terminology, a guitarist, and a stand-up comedian. He's written a book. And he has more than 16,000 followers on Twitter, where he keeps up a steady stream of tweets throughout the day.
How on earth does he do all that? Having a sense of humor and loving what he does certainly helps. "I don't know if I'm a workaholic, but I like what I do," said Carter, who's been known to work 14-hour days, seven days a week. He shared with bMighty his thoughts on how businesses are run, how smaller companies can weather the recession, and what types of marketing will be successful in the near future.
bMighty: How are your small and midsize clients feeling during this recession?
Carter: At least here, everyone's pretty concerned. People are grim and worried, but the ones that are doing really well are still being aggressive with advertising. I've only been in advertising for four or five years, but I read that when business is down, if you stop advertising, you're putting the nails in your own coffin. So businesses are trying to be more clever and look at what's bringing in the ROI.
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