9 Underrated Technologies For Growing Companies

Most places you can have a pizza delivered to your door in less than an hour. And in a big cities, like New York, you can have pizza and quite a bit more delivered to your doorstep 24 hours a day and in less than an hour. E-mail newsletters are more like universal pizza delivery: It comes to you on a reliable schedule and there's a predictable, but limited, menu. By contrast, RSS is more like big city delivery: You can get almost anything you want, and fast. Oh, and it's free, too.

If you're still going to Web sites to see the latest and greatest, you're a Luddite, a traditionalist, a throwback, or you've got too much time on your hands. Why wait for a page to load and then scroll down it when you can scan through hundreds of RSS headlines in the same or less time. All you need is an RSS Reader (Readers are built into more and more applications all the time and you can download them free or use a Web-based reader) and you're off and running. Look for the orange icon, click, add a feed, and before you know it, you'll not only be perusing a broader swath of online content, but doing it in less time -- it's like TiVo for online content.

And if it's that easy to get content via RSS, think how easy it is to distribute your content via RSS.

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