How-To/Advice

15 Steps To SEO Success: Strategic and Tactical Keyword Selection

December 16, 2009 | In this excerpt from "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." Stephen Woessner shows SMBs how to select the best keywords for any business' Web sites.
By Stephen Woessner

How To Launch Your Web Site On Schedule

December 11, 2009 | If you want to build a Web site for your small or midsize business that's both on time and on point, you'll have to plan accordingly. Here are the steps you'll need to follow.
By Jennifer Shaheen

Choosing E-Mail Security Services? Watch Your Step!

December 10, 2009 | New Dark Reading Tech Center report offers advice on what to look for -- and what to avoid -- in third-party e-mail security services.
By Jordan Wiens, Courtesy of DarkReading

Time And Attendance Systems For SMBs

December 10, 2009 | Keeping tight track of your employees' time can help cut costs during touch economic times. Automated Time and Attendance systems can save surprisingly signficant amounts of money -- you just need to find the system makes the the most sense for your company's needs.
By Shannon Suetos

Dress Up Your Online Store For The Holidays

November 24, 2009 | These tips will give your customers--and your business--plenty of reasons to celebrate the season.
By Dani Babb

5 Steps To A Great Web Landing Page

November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove

SMBs Can Complement Online Marketing With Direct Mail

November 12, 2009 | Surveys indicate direct mail can actually help generate online sales. But only if you do it right.
By Shannon Suetos

9 Vital Statistics For Tracking Site Traffic

November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon

Trademark Tips For SMBs

November 5, 2009 | In the wild and woolly world of pay-per-click search advertising, trademarking your company's brand offers some measure of protection. But it's far from foolproof. Here's what you need to know.
By Sunshine Makarow

Tough-Love Business Guru George Cloutier Issues A Wake-Up Call For Small Businesses

October 28, 2009 | "Turnaround Ace" and best-selling author George Cloutier calls himself "the Ann Coulter of small business, only smarter." He tells bMighty how his controversial tough-love prescriptions resonate for IT departments and technology companies.
By Fredric Paul

15 Tough-Love SMB Rules From George Cloutier

October 28, 2009 | These 15 tough-love small-business management rules are extracted from "Profits Aren't Everything, They're the Only Thing" by George Cloutier.
By George Cloutier

Read The Fine Print, Or Why Vendor Contracts Matter

October 26, 2009 | Not reading a contract for services thoroughly can have big implications down the road. Small and midsize businesses need to read the "fine print" in a vendor service contract. Here's what to look for.
By Monique L. Myers

How To Install Microsoft Windows 7

October 24, 2009 | Say goodbye to Windows Vista and XP with this step-by-step walkthrough of the installation process of your new operating system.
By Serdar Yegulalp, Courtesy of InformationWeek

Should Your Company Outsource IT Services?

October 8, 2009 | IT consulting has become increasingly popular among smaller businesses. But you need to do your homework before deciding whether or not your business should outsource its tech functions.
By Merrin Muxlow

How Smaller Companies Can Save Big On Mail And Shipping

October 1, 2009 | When choosing among online postage services, postage meters, and fulfillment services, the right choice depends on what -- and how much -- you've got to ship. We explain the details -- and the pros and cons -- of each option.
By Merrin Muxlow

Ask Steve: The 7 Components Of Cloud Computing

September 29, 2009 | Yankee Group analyst Steve Hilton lays out the key aspects of cloud computing, and explains why he feels the technology isn't yet ready to star in prime time for SMBs.
By Steve Hilton

How to Make Your Web Site Really Sell

September 25, 2009 | If your company Web site isn't converting at least 10% of its visitors, you need to read this now.
By David Port

Credit-Card Processing Options For SMBs

September 24, 2009 | It's a fact that adding payment options boosts sales, whether online, in brick-and-mortar stores, or even remote locations. Resource Nation helps small businesses understand how to leverage their credit-card processing options to increase revenue and speed payment.
By Merrin Muxlow

Harness the Power of 'Freemium'

September 18, 2009 | Real-world stories that can show you how -- and when -- to start charging for your Web service. Without starting a riot.
By Johnathon Williams

Invoice Factoring: Smart Financing or Risky Business?

September 17, 2009 | Invoice "factoring" can get you paid fast, but it also poses special risks. Here's what you need to know to keep from getting burned when selling your unpaid invoices.
By Merrin Muxlow

Surprise! Telemarketing Still Holds Appeal For SMBs

September 3, 2009 | Is it time to bolster your high-tech online marketing campaigns with some old-school telemarketing mojo? Find out what's involved and how to make it work for your company.
By Merrin Muxlow

Selling Online 2.0: Planning For Selling Success

September 2, 2009 | Continue doing business via online auction like you've always done, and you're likely to see both your sales and your profits shrink. It's change or perish; you have to change the way you do business to survive.
By Michael Miller

Establishing Your Own Web Site: Is It Right For Your Business?

September 2, 2009 | When it comes to moving beyond eBay, the holy grail for many small businesses is running their own e-commerce Web site. The grass, however, is not always greener.
By Michael Miller

Web Design Contracts 101: Don't Get Snookered

August 27, 2009 | You know your company needs help with its Web site, but how do you sign a Web design contract that will ensure you get what you need at a fair price? These tips can help!
By Merrrin Muxlow

Which Web Browser And Why?

August 22, 2009 | Stuck in a 'Net surfing rut? Firefox, IE, Safari, and Opera have all been refreshed recently, and newbies Google Chrome and Microsoft IE 8 have joined the fray. Here's how to choose.
By Serdar Yegulalp, Courtesy of InformationWeek


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ANTenna Blog
News, Views, Insight, And Advice

Remote Assistance Thriller: Dial "S" For "Scam"

Matthew McKenzie, 12.16.2009

A new scam involving remote support software recently surfaced in the United Kingdom. Before you snicker at just how gullible the victims appear to be, ask yourself whether your company's PCs are vulnerable to precisely this sort of attack. Read Post

Project Honey Pot: Over One Billion Spammers Served

Matthew McKenzie, 12.16.2009

This week, Project Honey Pot identified its one billionth spam message. Find out what it has learned from that torrent of junk email -- and what you can do to make its efforts to stop spam even more successful. Read Post

HP Software To Boost Cloud Computing For SMBs

Fredric Paul, 12.16.2009

HP Operations Orchestration and HP Cloud Assure for cost control are designed to help companies take better advantage of cloud computing's inherent flexibility and elasticity, while mitigating potential risks. Read Post

2010 Cybercrime Goals: Symantec

Keith Ferrell, 12.16.2009

What do cybercrooks want next year? According to Symantec Hosted Services, they want bigger and badder botnets, pathways through CAPTCHA traps, local language spam and plenty of hooks as good as Michael Jackson and Tiger Woods.  Read Post

Laptop? Smartphone? Netbook? How about a Tablet?

Paul Korzeniowski, 12.15.2009

Small is the new Large! Given users newfound proclivity to bound from place rather than sit at their desks, suppliers have been developing a bevy of mobile devices. Broadcom is the latest supplier to jump into this space with silicon that can be used for a portable computing tablet, a market that soon could receive a big boost from industry game changer, Apple Inc. Read Post

iMac Shipments Delayed: Multiple Problems Reported

Jake Widman, 12.14.2009

The 27-inch iMacs, introduced in October, are now showing a two-week ship time. Apple has not said why, but an independent website has been documenting issues with the new machines ranging from flickering screens to whistling displays. Read Post

ADTRAN Jumps Into Unified Communications Market

Fredric Paul, 12.14.2009

Aimed at companies with 5 to 2,000 users, the networking vendor's NetVanta Unified Communications (UC) Solution Suite includes voice mail, unified messaging, fax server, presence, and auto attendant features. Read Post

Egnyte Extends Cloud-Based Hybrid Storage To NAS Devices

Fredric Paul, 12.08.2009

The company is announcing Egnyte Local Cloud on Network Attached Storage (NAS), which expands the hybrid concept from Direct Attached Storage (DAS). The combination is designed to let SMBs combine local and cloud-based storage to maximize security, backup, and performance.  Read Post

"Favorite Places On Google" Takes On Zagat, Yelp

Fredric Paul, 12.07.2009

In addition to its announcement of Real Time Search today, Google also rolled out a program to put stickers in the windows of 100,000 local businesses in 9,000 cities across the country. Read Post

Comcast-NBC Deal Highlights Net Neutrality Issue

Fredric Paul, 12.03.2009

What does it mean when the nation's largest Internet Service Provider, like Comcast, buys one of the biggest content creators in the world, like NBC? For one thing, it means the already contentious issue of Net Neutrality is about to get even more heated. Hopefully, it will galvanize the FCC to create and implement Net Neutrality rules that protect the interests of small and midsize businesses.  Read Post

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