How-To/Advice
5 Steps To A Great Web Landing Page
November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove
SMBs Can Complement Online Marketing With Direct Mail
November 12, 2009 | Surveys indicate direct mail can actually help generate online sales. But only if you do it right.
By Shannon Suetos
9 Vital Statistics For Tracking Site Traffic
November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon
Trademark Tips For SMBs
November 5, 2009 | In the wild and woolly world of pay-per-click search advertising, trademarking your company's brand offers some measure of protection. But it's far from foolproof. Here's what you need to know.
By Sunshine Makarow
Tough-Love Business Guru George Cloutier Issues A Wake-Up Call For Small Businesses
October 28, 2009 | "Turnaround Ace" and best-selling author George Cloutier calls himself "the Ann Coulter of small business, only smarter." He tells bMighty how his controversial tough-love prescriptions resonate for IT departments and technology companies.
By
Fredric Paul
15 Tough-Love SMB Rules From George Cloutier
October 28, 2009 | These 15 tough-love small-business management rules are extracted from "Profits Aren't Everything, They're the Only Thing" by George Cloutier.
By George Cloutier
Read The Fine Print, Or Why Vendor Contracts Matter
October 26, 2009 | Not reading a contract for services thoroughly can have big implications down the road. Small and midsize businesses need to read the "fine print" in a vendor service contract. Here's what to look for.
By Monique L. Myers
How To Install Microsoft Windows 7
October 24, 2009 | Say goodbye to Windows Vista and XP with this step-by-step walkthrough of the installation process of your new operating system.
By
Serdar Yegulalp,
Courtesy of
InformationWeek
Should Your Company Outsource IT Services?
October 8, 2009 | IT consulting has become increasingly popular among smaller businesses. But you need to do your homework before deciding whether or not your business should outsource its tech functions.
By Merrin Muxlow
How Smaller Companies Can Save Big On Mail And Shipping
October 1, 2009 | When choosing among online postage services, postage meters, and fulfillment services, the right choice depends on what -- and how much -- you've got to ship. We explain the details -- and the pros and cons -- of each option.
By Merrin Muxlow
Ask Steve: The 7 Components Of Cloud Computing
September 29, 2009 | Yankee Group analyst Steve Hilton lays out the key aspects of cloud computing, and explains why he feels the technology isn't yet ready to star in prime time for SMBs.
By Steve Hilton
How to Make Your Web Site Really Sell
September 25, 2009 | If your company Web site isn't converting at least 10% of its visitors, you need to read this now.
By David Port
Credit-Card Processing Options For SMBs
September 24, 2009 | It's a fact that adding payment options boosts sales, whether online, in brick-and-mortar stores, or even remote locations. Resource Nation helps small businesses understand how to leverage their credit-card processing options to increase revenue and speed payment.
By Merrin Muxlow
Harness the Power of 'Freemium'
September 18, 2009 | Real-world stories that can show you how -- and when -- to start charging for your Web service. Without starting a riot.
By Johnathon Williams
Invoice Factoring: Smart Financing or Risky Business?
September 17, 2009 | Invoice "factoring" can get you paid fast, but it also poses special risks. Here's what you need to know to keep from getting burned when selling your unpaid invoices.
By Merrin Muxlow
Surprise! Telemarketing Still Holds Appeal For SMBs
September 3, 2009 | Is it time to bolster your high-tech online marketing campaigns with some old-school telemarketing mojo? Find out what's involved and how to make it work for your company.
By Merrin Muxlow
Selling Online 2.0: Planning For Selling Success
September 2, 2009 | Continue doing business via online auction like you've always done, and you're likely to see both your sales and your profits shrink. It's change or perish; you have to change the way you do business to survive.
By Michael Miller
Establishing Your Own Web Site: Is It Right For Your Business?
September 2, 2009 | When it comes to moving beyond eBay, the holy grail for many small businesses is running their own e-commerce Web site. The grass, however, is not always greener.
By Michael Miller
Web Design Contracts 101: Don't Get Snookered
August 27, 2009 | You know your company needs help with its Web site, but how do you sign a Web design contract that will ensure you get what you need at a fair price? These tips can help!
By Merrrin Muxlow
Which Web Browser And Why?
August 22, 2009 | Stuck in a 'Net surfing rut? Firefox, IE, Safari, and Opera have all been refreshed recently, and newbies Google Chrome and Microsoft IE 8 have joined the fray. Here's how to choose.
By
Serdar Yegulalp,
Courtesy of
InformationWeek
How To Hire An SEO Company
August 20, 2009 | Outsourcing your search engine optimization and marketing efforts can be more expensive than doing it yourself, but it can also be more effective. Just make sure to do your research, choose a reputable company, and be clear about your expectations.
By Merrin Muxlow
How To Upgrade To Windows 7 From Windows XP
July 27, 2009 | Many SMBs still use Windows XP, but an in-place operating system upgrade to Windows 7 on a XP system is impossible. Here's how to migrate XP-based data and apps with the fewest hassles.
By
Serdar Yegulalp,
Courtesy of
InformationWeek
Why Business IT Shouldn't Shrug Off Chrome OS
July 18, 2009 | Businesses of all sizes need to pay attention to the message Google's new operating system sends about the future of the Web on employees' desktops.
By
Andrew Conry-Murray,
Courtesy of
InformationWeek
Online Marketing: What NOT To Do
June 26, 2009 | 13 things NOT to do when selling products and services online. Don't do these things. Ever.
By Guy Kawasaki
VIDEO: Social Networking For SMBs, Friend Or Foe?
June 25, 2009 | A video presentation of the pros and cons of various Web 2.0, technologies, with hints on how small and midsize companies can take advantage of them without wasting precious time and money. Plus: Download the PowerPoint presentation, too!
By
Fredric Paul
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ANTenna Blog
News, Views, Insight, And Advice
| Twilight's Latest Hacking: Vampire Byte Scam Targets Stephanie Meyer Fans |
Scareware masquerading as an interview with Twilight author Stephanie Meyer is making the rounds, and fast. Time to pass the word to any of your employees who are Twilight-obsessed and, more importantly, have them pass the word to their kids who may well be chasing the phenomenon on the same computers their parents may use for work-at-home. Read Post |
| Great Tips For Getting The Most Out Of Ubuntu Linux |
I come across lots of "X Number Of Things You Should Know About Linux" articles. This one has a rare and special quality: It's actually useful. Read Post |
| SAN Vs. NAS: From No Contest To Fair Fight? |
Today, there are still vast differences between NAS and SAN technology. According to one expert, however, that gap may be closing quickly. Read Post |
Yes, Virginia -- There IS A Google Phone
So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post |
Entuity Shifts Network Management Focus
Management tools can tell small and midsize businesses a lot about their IT equipment: how much bandwidth is available, who is sending the largest files, and where data flows are slowing down. What many companies are more interested in, though, is which services are available, so Entuity revamped its management suite to deliver such features. Read Post |
Intermedia Launches Hosted Version Of Exchange 2010 With "Guaranteed" Data Protection
Intermedia says its the first third-party vendor to offer hosted Exchange 2010 service, and also claims to have the first "100% data protection guarantee." Just don't expect it to cover the real cost of your loss. Read Post |
Handy Tool Makes Updating Mac Apps Easy
MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need. Read Post |
Firefox Gets A Bad Rap From Shoddy Security Research
Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post |
Would You Be Willing To Bet Your Paycheck That You Could Find A Specific E-Mail From Your CEO From 18 Months Ago?
That's the question posed by Danny Milgrad, Symantec senior manager, product marketing for Enterprise Vault. In a recent survey, Milgrad said, only 15% of IT managers answered yes. Milgrad, like many others, is counting on Microsoft Exchange 2010 to reshape the storage landscape. Read Post |
See the whole ANTenna Blog 
- Phone Systems Guide - What kind of phone system is right for your business
- Web Design Guide - What to look for in a Web designer
- Merchant Services Guide - Credit card processing and more
- Online Marketing Guide - Leverage the Net to market your business
- Alternative Financing Guide - How to find the cash your business needs
- View all guides
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