How-To/Advice

5 Steps To A Great Web Landing Page

November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove

SMBs Can Complement Online Marketing With Direct Mail

November 12, 2009 | Surveys indicate direct mail can actually help generate online sales. But only if you do it right.
By Shannon Suetos

9 Vital Statistics For Tracking Site Traffic

November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon

Trademark Tips For SMBs

November 5, 2009 | In the wild and woolly world of pay-per-click search advertising, trademarking your company's brand offers some measure of protection. But it's far from foolproof. Here's what you need to know.
By Sunshine Makarow

Tough-Love Business Guru George Cloutier Issues A Wake-Up Call For Small Businesses

October 28, 2009 | "Turnaround Ace" and best-selling author George Cloutier calls himself "the Ann Coulter of small business, only smarter." He tells bMighty how his controversial tough-love prescriptions resonate for IT departments and technology companies.
By Fredric Paul

15 Tough-Love SMB Rules From George Cloutier

October 28, 2009 | These 15 tough-love small-business management rules are extracted from "Profits Aren't Everything, They're the Only Thing" by George Cloutier.
By George Cloutier

Read The Fine Print, Or Why Vendor Contracts Matter

October 26, 2009 | Not reading a contract for services thoroughly can have big implications down the road. Small and midsize businesses need to read the "fine print" in a vendor service contract. Here's what to look for.
By Monique L. Myers

How To Install Microsoft Windows 7

October 24, 2009 | Say goodbye to Windows Vista and XP with this step-by-step walkthrough of the installation process of your new operating system.
By Serdar Yegulalp, Courtesy of InformationWeek

Should Your Company Outsource IT Services?

October 8, 2009 | IT consulting has become increasingly popular among smaller businesses. But you need to do your homework before deciding whether or not your business should outsource its tech functions.
By Merrin Muxlow

How Smaller Companies Can Save Big On Mail And Shipping

October 1, 2009 | When choosing among online postage services, postage meters, and fulfillment services, the right choice depends on what -- and how much -- you've got to ship. We explain the details -- and the pros and cons -- of each option.
By Merrin Muxlow

Ask Steve: The 7 Components Of Cloud Computing

September 29, 2009 | Yankee Group analyst Steve Hilton lays out the key aspects of cloud computing, and explains why he feels the technology isn't yet ready to star in prime time for SMBs.
By Steve Hilton

How to Make Your Web Site Really Sell

September 25, 2009 | If your company Web site isn't converting at least 10% of its visitors, you need to read this now.
By David Port

Credit-Card Processing Options For SMBs

September 24, 2009 | It's a fact that adding payment options boosts sales, whether online, in brick-and-mortar stores, or even remote locations. Resource Nation helps small businesses understand how to leverage their credit-card processing options to increase revenue and speed payment.
By Merrin Muxlow

Harness the Power of 'Freemium'

September 18, 2009 | Real-world stories that can show you how -- and when -- to start charging for your Web service. Without starting a riot.
By Johnathon Williams

Invoice Factoring: Smart Financing or Risky Business?

September 17, 2009 | Invoice "factoring" can get you paid fast, but it also poses special risks. Here's what you need to know to keep from getting burned when selling your unpaid invoices.
By Merrin Muxlow

Surprise! Telemarketing Still Holds Appeal For SMBs

September 3, 2009 | Is it time to bolster your high-tech online marketing campaigns with some old-school telemarketing mojo? Find out what's involved and how to make it work for your company.
By Merrin Muxlow

Selling Online 2.0: Planning For Selling Success

September 2, 2009 | Continue doing business via online auction like you've always done, and you're likely to see both your sales and your profits shrink. It's change or perish; you have to change the way you do business to survive.
By Michael Miller

Establishing Your Own Web Site: Is It Right For Your Business?

September 2, 2009 | When it comes to moving beyond eBay, the holy grail for many small businesses is running their own e-commerce Web site. The grass, however, is not always greener.
By Michael Miller

Web Design Contracts 101: Don't Get Snookered

August 27, 2009 | You know your company needs help with its Web site, but how do you sign a Web design contract that will ensure you get what you need at a fair price? These tips can help!
By Merrrin Muxlow

Which Web Browser And Why?

August 22, 2009 | Stuck in a 'Net surfing rut? Firefox, IE, Safari, and Opera have all been refreshed recently, and newbies Google Chrome and Microsoft IE 8 have joined the fray. Here's how to choose.
By Serdar Yegulalp, Courtesy of InformationWeek

How To Hire An SEO Company

August 20, 2009 | Outsourcing your search engine optimization and marketing efforts can be more expensive than doing it yourself, but it can also be more effective. Just make sure to do your research, choose a reputable company, and be clear about your expectations.
By Merrin Muxlow

How To Upgrade To Windows 7 From Windows XP

July 27, 2009 | Many SMBs still use Windows XP, but an in-place operating system upgrade to Windows 7 on a XP system is impossible. Here's how to migrate XP-based data and apps with the fewest hassles.
By Serdar Yegulalp, Courtesy of InformationWeek

Why Business IT Shouldn't Shrug Off Chrome OS

July 18, 2009 | Businesses of all sizes need to pay attention to the message Google's new operating system sends about the future of the Web on employees' desktops.
By Andrew Conry-Murray, Courtesy of InformationWeek

Online Marketing: What NOT To Do

June 26, 2009 | 13 things NOT to do when selling products and services online. Don't do these things. Ever.
By Guy Kawasaki

VIDEO: Social Networking For SMBs, Friend Or Foe?

June 25, 2009 | A video presentation of the pros and cons of various Web 2.0, technologies, with hints on how small and midsize companies can take advantage of them without wasting precious time and money. Plus: Download the PowerPoint presentation, too!
By Fredric Paul