How-To/Advice
March 2009 Archive

Q&A With Microsoft's Glauco Ferrari: Ways To Rise Above The Recession

March 31, 2009 | If your business is hunkering down, hoping to ride out the recession, Microsoft's Glauco Ferrari has some words of wisdom: Strive to improve customer relations and increase your employees' productivity in order to be competitive. And definitely have a plan.
By Jennifer Moline

How To Encrypt Your Business Data For Free

March 25, 2009 | Laptops and external storage drives are tempting targets for thieves, but you can stymie criminals from getting your sensitive business data by encrypting it. That way you'll only need to replace stolen hardware, not customer records or trade secrets. And this peace of mind won't cost you a dime. Get started now.
By Matthew McKenzie

Yankee Group Saved Big Money On Wireless Costs -- Here's How!

March 24, 2009 | Yankee Group is considered a small to midsize business, and so other SMBs could stand to learn from the consulting firm about how it has saved on wireless, e-mail, and messaging costs.
By Fredric Paul

Q&A With John Jantsch Of Duct Tape Marketing: How To Focus Your Marketing

March 23, 2009 | Small and midsize businesses need to stay competitive and relevant in order to survive this recession. But how do they get noticed among all the other companies? Duct Tape Marketing's John Jantsch explains what type of marketing smaller companies should focus on and how to harness social networking.
By Benjamin Tomkins

Make Presentations Go Virtual With Webinars

March 20, 2009 | Fight the high cost of gas and air travel with your own Webinars. They're great marketing tools for communicating with customers and can help fight customer attrition while earning your business repeat sales.
By Kim T. Gordon

Q&A With Emerson Network Power's Ron Bednar: Go Green By Using Less Energy

March 16, 2009 | "Green IT" is a concept small and midsize companies are hearing a lot about, but the thought of making an investment in green can make business owners blue. However, as Ron Bednar of Emerson Network Power explains, there are a number of steps companies can take to reduce energy costs and actually save a lot of green, as well.
By Jennifer Moline

How To Make Your Business Look Good Online

March 13, 2009 | Blogger John Jantsch explains how to build and maintain small and midsize companies' online reputations using sites such as Google, LinkedIn, Yelp, and Facebook. Because the only way to control what people say about your business is to be part of the conversation.
By John Jantsch

6 Cost-Effective Ways To Buy Hardware

March 9, 2009 | Small and midsize businesses don't always have a lot of cash flow as this recession continues. So bMighty has six alternative ways to buy hardware for less than the retail price. Because if you're still running your business on a 486, you might finally consider retiring it in favor of new equipment.
By Jennifer Moline

How To Buy Hardware For Your Business

March 9, 2009 | Small and midsize businesses need to invest in hardware, but during these tough economic times, any purchase must be done wisely. bMighty talked to some experts about when to upgrade your equipment and what to consider when buying hardware.
By Jennifer Moline

11 Ways To Spend Smart On Tech In 2009

March 5, 2009 | Small and midsize business technology investments are progressively addressing financial and environmental concerns. In a time of economic downturn, IT must focus on getting the best bang for its buck without being distracted by flashy marketing. Keep a clear head and these 11 tech trends in mind while making business investment decisions in 2009.
By Courtesy of Info-Tech Research Group

Q&A With STORServer's Kelly Lipp: Disaster Recovery Requires More Than Data Recovery

March 4, 2009 | Is your business prepared for a disaster? What if a Katrina-like hurricane hit? Or what if your head of IT had a heart attack? A disaster-recovery plan is vital to small and midsize businesses, says Kelly Lipp, CTO of the data protection company STORServer. He says that while having any sort of plan is impressive, there is one area in which companies overextend their energies.
By Keith Ferrell

Disaster Preparedness For Small And Midsize Companies

March 4, 2009 | All organizations need to have disaster recovery and business continuity plans in place so that unexpected events don't derail the business. But when money and manpower are in short supply, how can IT get this done?
By Keith Ferrell

Making Social Networks Work for You

March 3, 2009 | You may be sold on the business value of social networking, but now you need to put it into action. Get the lowdown on managing your online persona, updating your Facebook status, growing your LinkedIn network, going mobile, and maintaining your privacy in this excerpt from Juliette Powell's "33 Million People In The Room."
By Juliette Powell