How-To/Advice
November 2009 Archive

15 Steps To SEO Success: Strategic and Tactical Keyword Selection

November 28, 2009 | In this excerpt from "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." Stephen Woessner shows SMBs how to select the best keywords for any business' Web sites.
By Stephen Woessner

Dress Up Your Online Store For The Holidays

November 24, 2009 | These tips will give your customers--and your business--plenty of reasons to celebrate the season.
By Dani Babb

5 Steps To A Great Web Landing Page

November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove

SMBs Can Complement Online Marketing With Direct Mail

November 12, 2009 | Surveys indicate direct mail can actually help generate online sales. But only if you do it right.
By Shannon Suetos

9 Vital Statistics For Tracking Site Traffic

November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon

Trademark Tips For SMBs

November 5, 2009 | In the wild and woolly world of pay-per-click search advertising, trademarking your company's brand offers some measure of protection. But it's far from foolproof. Here's what you need to know.
By Sunshine Makarow


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ANTenna Blog
News, Views, Insight, And Advice

Cyber Monday Security Risks Are All Business

Keith Ferrell, 11.25.2009

Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post

Fusion-io: This Ain't Your Father's SSD Hardware

Matthew McKenzie, 11.25.2009

Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post

Black Friday FOR SMBs, Not Just BY SMBs?

Fredric Paul, 11.24.2009

Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers.  Read Post

Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart

Fredric Paul, 11.24.2009

A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart.  Read Post

Unified Communications Looks to the Sky

Paul Korzeniowski, 11.23.2009

To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post

Storage, Storage, Storage: New Storage Devices In 3 Sizes

Fredric Paul, 11.23.2009

Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket.  Read Post

Yes, Virginia -- There IS A Google Phone

Matthew McKenzie, 11.18.2009

So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post

Handy Tool Makes Updating Mac Apps Easy

Jake Widman, 11.16.2009

MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need.  Read Post

Firefox Gets A Bad Rap From Shoddy Security Research

Matthew McKenzie, 11.11.2009

Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post

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