Software linking the Blackberry to Apple's Macintosh computers makes the smartphone a more attractive option for SMBs running mixed shops.
BlackBerry users will soon be able to manage their handsets with Macintosh computers, as Research In Motion said it is bringing the BlackBerry Desktop Software to Macs in September.
In a blog post Monday, RIM said it has been working hard on its Mac software and offered a few glimpses of the upcoming BlackBerry manager. Like the Windows version, the Mac Desktop Software will enable users to update their devices with new software, add and remove applications, back up smartphones automatically on a schedule, and manage multiple devices.
The desktop manager will also have deep integration with Apple's iTunes media software. RIM said BlackBerry users will be able to sync their iTunes playlists, calendars, notes, and tasks. The company did not explicitly say it, but the multimedia syncing will likely only work with files that don't have digital rights management software to ensure RIM's software won't be blocked by Apple. Palm's Pre smartphone recently had its iTunes integration blocked because it identified itself as an iPod when syncing and managing multimedia files.
The move could potentially help RIM battle Apple and its iPhone platform because it makes it easier for a new market to manage BlackBerry smartphones. While the iPhone may arguably have better multimedia capabilities and applications, business users and mobile e-mail fanatics still see the BlackBerry lineup as best in class. The software could also potentially help Mac-only small businesses mobilize using BlackBerry smartphones.
RIM said the software will only work on computers with Mac OS 10.5.5 and above; preregistration for the software is available on RIM's Web site.
Mobilizing business applications can lead to a more productive workforce and increased sales, but it also brings up multiple questions about security. InformationWeek analyzed this issue in an independent report, and it can be downloaded here (registration required).
