Between cybercriminals and consolidation, the next Web can get hazardous. In this third of a three-part series, a look at how to cope with the threats and enable your smaller business to survive and thrive in the world of Web 3.0
Don't Miss: Part 1 -- Where We've Been And Where We Are: Web 1.0 and 2.0
Don't Miss: Part 2 -- Web 3.0: The Next Web
Tomorrow's Threat Environment: More Threatening than Ever
Thanks to the constant coordination and communication that the next Web affords, you might be less worried about violating regulations -- as long as your smartware maintains your content's privacy. (See next section.)
Whatever form, shape, or nature Web 3.0 and subsequent evolutions assume, it's more than a safe bet that the threat community will rise to the challenges.
Here's just a (speculative) glimpse of what we might need to be afraid of:
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Tomorrow's Web – Tomorrow's Web of Threats
The threat environment that continues to defy effective response — much less containment — promises to continue its defiance on the Web ahead, in some particularly innovative and nasty ways:
- Privacy violations on an extremely personal scale: In order for effective Web 3.0 marketing to work, more personal (which is not the same as private) information is going to be available on the Web. And the hackers will make the most of it, leading to ...
- Hyper-targeted spam: As above, the more the badware crews know about you, the likelier they can come straight at you and your business in ways that will be increasingly difficult to differentiate from legitimate communications, as well as ...
- Semantic Attacks 3.0: Nothing new about semantic attacks – any attempt to present false information as real info is a semantic attack, whether it's phish mail or snail mail. But as the next Web grows more personal content-rich, the phishers (or whatever the next neologism is) will have more material to mine from and "market" to.
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But the cybercrime community isn't the only threat the evolution of the Web faces.
Next Page: Big Media, Big Government, and Smaller Businesses
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