Sales & Marketing

Apple iPad Promises Media Revolution

January 27, 2010 | The early speculation is that the tablet brings publishers hopes of new revenue for digital content while ushering in a shift in how users interact with the Web. Impact on SMBs remains unclear.
By Thomas Claburn, Courtesy of InformationWeek

Rating Today's Top Tech For SMBs: Plug In Or Tune Out?

January 28, 2010 | Which 5 of the year's hottest gadgets, trends, and technologies make sense for your small or midsize business? And which 5 should you avoid -- at least for now?
By Scott Steinberg

How To "Facebook" Your SMB

January 27, 2010 | Consumer social networking sites like Facebook and even MySpace offer SMBs unparalleled advertising opportunities for reaching highly targeted audiences.
By David Liu

Which One Of These SMB Personas Do You Most Resemble?

January 26, 2010 | In many ways, Chris Green and Colin Wilcox are typical IT staffers, who just happened to have helped Microsoft design Windows Server 2008. But their real claim to fame is that they're not real people.
By Fredric Paul

The 6 Roadblocks To Pay-Per-Click Success

January 22, 2010 | To boost conversions and put the "Pay" in Pay-Per-Click online advertising campaigns, check to make sure these 6 roadblocks aren't standing in your way.
By Allen Moon

The 17 Essential iPhone Apps For SMBs

January 20, 2010 | InformationWeek SMB Apple blogger Jake Widman scours the App Store to find the 17 top iPhone programs for small and midsize businesses in 11 critical categories from databases to travel apps.
By Fredric Paul

Top 10 Web Marketing Trends For 2010

January 14, 2010 | From social networking and e-mail marketing to search engine optimization and mobile, we tell you where to invest, what to test, and which deserve a rest.
By John Arnold

Saleforce.com Preps For February Refresh

January 13, 2010 | The Force.com cloud computing platform will also be upgraded.
By Doug Henschen, Courtesy of InformationWeek

CES Wrapup: Plenty Of SMB Technology

January 12, 2010 | This year's Consumer Electronics Show in Las Vegas brought few revolutionary products but plenty of important improvements in SMB products like data storage, wireless connectivity and portable computing platforms.
By Curtis Franklin

Adobe Fixes Critical Illustrator Flaw

January 7, 2010 | An actively exploited vulnerability in the Acrobat and Acrobat Reader will be addressed next week. SMBs that use the popular programs will want to install the updates as quickly as possible.
By Thomas Claburn, Courtesy of InformationWeek

Crowdsourcing is Great For SMBs -- Except When It Isn't

January 7, 2010 | Marketing professionals are increasingly using the Internet to let customers create marketing campaigns. But sometimes the helpful crowd can turn into an angry mob.
By Carol Tice

New PDF Exploit May Be First Of Many In The New Year, Experts Say

January 5, 2010 | Adobe's products will be a chief target for hackers and cybercriminals in 2010, researchers predict.
By Tim Wilson, Courtesy of DarkReading

New iPod Nano Has Business Uses, Too!

December 24, 2009 | More than just a pretty faceplate, Apple's fifth-generation iPod Nano successfully splits the difference between work and play.
By Scott Steinberg

5 Savvy Internet Marketing Strategies

December 18, 2009 | In the winner-take-all Internet era, you need to find a way for your company to stand out in the crowd. These 5 strategic tips can help your company focus on what will actually make a difference.
By Brian Halligan

Real-World SEO Tips For SMBs

December 16, 2009 | Search engine optimization expert Stephen Woessner -- author of "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." explains how businesses of all sizes can significantly boost their Web traffic in just a few weeks -- without investing anything besides their own time and expertise.
By Fredric Paul

15 Steps To SEO Success: Strategic and Tactical Keyword Selection

December 16, 2009 | In this excerpt from "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." Stephen Woessner shows SMBs how to select the best keywords for any business' Web sites.
By Stephen Woessner

How To Launch Your Web Site On Schedule

December 11, 2009 | If you want to build a Web site for your small or midsize business that's both on time and on point, you'll have to plan accordingly. Here are the steps you'll need to follow.
By Jennifer Shaheen

Polycom Gives SMBs Videoconferencing On A Budget

December 5, 2009 | InformationWeek tests three video communications systems for small and midsize businesses.
Courtesy of InformationWeek

How To Make Your Business Mobile -- By The Numbers

December 4, 2009 | The best smartphones for small businesses in 8 different categories, the top 13 apps for SMBs, and 5 ways to differentiate among wireless carriers.
By Dan O' Shea

Bill Collector Makes Hay With Oracle Middleware

December 1, 2009 | Collect America finds opportunity in recession, but the 139-employeee company needed to integrate collection applications on top of Oracle Fusion middleware to make it work.
By Charles Babcock, Courtesy of InformationWeek

Dress Up Your Online Store For The Holidays

November 24, 2009 | These tips will give your customers--and your business--plenty of reasons to celebrate the season.
By Dani Babb

Review: Bluetooth Headsets For Mobile Pros

November 21, 2009 | Put down that handset and pick up a wireless headset. InformationWeek tests Bluetooth devices from Aliph, BlueAnt, MoGo, Motorola, Plantronics, and Samsung.
By Eric Zeman, Courtesy of InformationWeek

Video Conferencing Shakeup Poses Challenges And Offers Opportunities For SMBs

November 23, 2009 | Long term, consolidation in the video conferencing market promises more powerful, less-expensive solutions for smaller companies. But in the meantime, SMBs need to be aware that their preferred video conferencing suppliers could be just about to change course.
By Paul Korzeniowski

5 Steps To A Great Web Landing Page

November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove

Salesforce Adds Enterprise Social Networking

November 18, 2009 | Chatter brings Facebook- and Twitter-type capabilities to applications running on the Force.com cloud computing platform.
By Mary Hayes Weier, Courtesy of InformationWeek