Sales & Marketing

9 Vital Statistics For Tracking Site Traffic

November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon

Slideshow: Top 10 BlackBerry Apps For SMBs

November 3, 2009 | The Blackberry may be the smartphone standard for business users, but most of the applications in the BlackBerry App World store are distinctly consumer-flavored. So we hunted down the top choices for small and midsize businesses.

The Tech-Savvy SMB's Software Toolbox

October 30, 2009 | One small business owner shows how she uses technology to run her business -- and her life -- in the real world. What collection of technology tools and services do you use?
By Azita Arvan

Amazon Introduces PayPhrase Payment Shortcut

October 29, 2009 | Online merchants can use Amazon's passphrase payment scheme to ease the friction of online commerce.
By Thomas Claburn, Courtesy of InformationWeek

15 Tough-Love SMB Rules From George Cloutier

October 28, 2009 | These 15 tough-love small-business management rules are extracted from "Profits Aren't Everything, They're the Only Thing" by George Cloutier.
By George Cloutier

What To Expect When You're Expecting A Recovery

October 27, 2009 | A trio of new surveys makes it clear that while small busineses are hoping for an ecomomic recovery soon, many remain worried that a double-dip recession could drive them out of business.
By Fredric Paul

Google Custom Search Engine Gets Tune-Up

October 26, 2009 | Small and midsize businesses with Web sites can now take advantage of custom themes and improved metadata support for their Google Custom Search Engines.
By Thomas Claburn, Courtesy of InformationWeek

Help Your Company Join The Twittering Class

October 23, 2009 | How to use social media -- Twitter, Facebook, Linked In -- to elevate your company's online cred.
By Mikal E. Belicove

Tandberg Bolsters HD Videoconferencing Line

October 20, 2009 | New teleconferencing products may help up the ante in the wake of a $3 billion acquisition bid by Cisco. The Profile 42" is targeted at the SMB market
By W. David Gardner, Courtesy of InformationWeek

5 Easy Ways to Optimize Your Web Site For Bing

October 16, 2009 | While Google still dominates search, Bing has quickly grabbed a significant market share. Here's how to make the most of Microsoft's search offerings. Hint: Bing looks for some different things than Google does.
By Allen MOon

Free vs. Not Free

October 9, 2009 | Chris Anderson, who literally wrote the book on "free," faces off with the tech gurus at 37Signals, who say "free" is the great sham of the digital age.

Ongoing Broadband Adoption Presents Opportunities -- And Challenges -- For SMBs

October 7, 2009 | Small and midsize businesses can increasingly expect to find high-speed connections whenever they need them, but they still need to accommodate the still-significant group of customers stuck with slower-speed lines.
By Paul Korzeniowski

Salesforce.com, Cisco Team Up On Cloud Offering

October 5, 2009 | Customers of Salesforce.com will have access to Cisco's Unified Contact Center technologies for customer service.
By Mary Hayes Weier, Courtesy of InformationWeek

Online Ad Deals Are Still Clicking

October 2, 2009 | Lean times demand lean -- and mean -- marketing tactics. From ad networks to pay-per-click purchases, here's the inside story on 5 ways to make the most of your online marketing efforts.
By Carol Tice

Dell's Sleek, Innovative New Lattitude Z Laptop Heralds "Consumerization" Of Business Technology

September 29, 2009 | The Lattitude Z packs unique features -- wireless docking and charging, hardware-enhanced instant access to e-mail and other key programs -- into a thin and light case clearly designed to impress the person in the next Business-Class seat.
By Fredric Paul

Intuit's New QuickBooks 2010 Eases Installation, Improves Reporting

September 28, 2009 | The latest version of the popular small-business accounting software also speeds editing of multiple list entries and makes it easier to customize forms and reports. Plus: new links to services like document management and e-mail marketing.
By Fredric Paul

How to Make Your Web Site Really Sell

September 25, 2009 | If your company Web site isn't converting at least 10% of its visitors, you need to read this now.
By David Port

An Open Letter To Microsoft: Why You Need To Make Windows 7 A Free Upgrade From Vista

September 22, 2009 | bMighty offers Microsoft a modest proposal: Establish your Web 2.0 street cred and instantly erase years of bad press with one simple move... Make Windows 7 a free upgrade for Vista users.
By Fredric Paul

T-Mobile's Billing Fiasco Holds Valuable Lessons For SMBs

September 21, 2009 | Variable pricing isn't going away, and it can help small and midsize companies cut costs and boost revenues. But the key to customer acceptance is using positive incentives instead of "punitive" fees.
By Paul Korzeniowski

IBM's Cognos Express Brings BI To The Midmarket

September 14, 2009 | IBM's new Cognos Express -- introduced along with LotusLive Mobile and the IBM Mashup Center -- uses a modular approach to make it easier and less expensive for midsize companies to take advantage of business intelligence.
By Fredric Paul

What To Look For In A Point Of Sale System

September 10, 2009 | Point of Sale (POS) systems can help retail and service industry businesses cut costs, manage inventory, and streamline sales -- but you need to know what options and features are right for your company.
By Merrin Muxlow

What To Do When Social Media Turns Ugly

September 8, 2009 | Online discussions of your company and its products aren't always pretty. Forrester offers some suggestions on what to do when the online conversation turns nasty.

8 Tips for SMBs Doing Business in China

September 7, 2009 | The fast-growing Chinese market offers a huge opportunity -- even for small and midsize companies. These invaluable suggestions can help your company take advantage of the potential, without getting burned.
By Hal Josephson

The Man Behind the Memes

September 4, 2009 | Internet content connoisseur Ben Huh -- the man behind icanhascheezburger.com, Failblog, and LOLcat -- explains our fascination with cat photos, cheeseburger hats and misspelled words -- and how it can lead to online success.
By Jennifer Wang

Surprise! Telemarketing Still Holds Appeal For SMBs

September 3, 2009 | Is it time to bolster your high-tech online marketing campaigns with some old-school telemarketing mojo? Find out what's involved and how to make it work for your company.
By Merrin Muxlow