Sales & Marketing

Real-World SEO Tips For SMBs

December 16, 2009 | Search engine optimization expert Stephen Woessner -- author of "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." explains how businesses of all sizes can significantly boost their Web traffic in just a few weeks -- without investing anything besides their own time and expertise.
By Fredric Paul

15 Steps To SEO Success: Strategic and Tactical Keyword Selection

December 16, 2009 | In this excerpt from "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." Stephen Woessner shows SMBs how to select the best keywords for any business' Web sites.
By Stephen Woessner

How To Launch Your Web Site On Schedule

December 11, 2009 | If you want to build a Web site for your small or midsize business that's both on time and on point, you'll have to plan accordingly. Here are the steps you'll need to follow.
By Jennifer Shaheen

Polycom Gives SMBs Videoconferencing On A Budget

December 5, 2009 | InformationWeek tests three video communications systems for small and midsize businesses.
Courtesy of InformationWeek

How To Make Your Business Mobile -- By The Numbers

December 4, 2009 | The best smartphones for small businesses in 8 different categories, the top 13 apps for SMBs, and 5 ways to differentiate among wireless carriers.
By Dan O' Shea

Bill Collector Makes Hay With Oracle Middleware

December 1, 2009 | Collect America finds opportunity in recession, but the 139-employeee company needed to integrate collection applications on top of Oracle Fusion middleware to make it work.
By Charles Babcock, Courtesy of InformationWeek

Dress Up Your Online Store For The Holidays

November 24, 2009 | These tips will give your customers--and your business--plenty of reasons to celebrate the season.
By Dani Babb

Review: Bluetooth Headsets For Mobile Pros

November 21, 2009 | Put down that handset and pick up a wireless headset. InformationWeek tests Bluetooth devices from Aliph, BlueAnt, MoGo, Motorola, Plantronics, and Samsung.
By Eric Zeman, Courtesy of InformationWeek

Video Conferencing Shakeup Poses Challenges And Offers Opportunities For SMBs

November 23, 2009 | Long term, consolidation in the video conferencing market promises more powerful, less-expensive solutions for smaller companies. But in the meantime, SMBs need to be aware that their preferred video conferencing suppliers could be just about to change course.
By Paul Korzeniowski

5 Steps To A Great Web Landing Page

November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove

Salesforce Adds Enterprise Social Networking

November 18, 2009 | Chatter brings Facebook- and Twitter-type capabilities to applications running on the Force.com cloud computing platform.
By Mary Hayes Weier, Courtesy of InformationWeek

SMBs Can Complement Online Marketing With Direct Mail

November 12, 2009 | Surveys indicate direct mail can actually help generate online sales. But only if you do it right.
By Shannon Suetos

9 Vital Statistics For Tracking Site Traffic

November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon

Slideshow: Top 10 BlackBerry Apps For SMBs

November 3, 2009 | The Blackberry may be the smartphone standard for business users, but most of the applications in the BlackBerry App World store are distinctly consumer-flavored. So we hunted down the top choices for small and midsize businesses.

The Tech-Savvy SMB's Software Toolbox

October 30, 2009 | One small business owner shows how she uses technology to run her business -- and her life -- in the real world. What collection of technology tools and services do you use?
By Azita Arvan

Amazon Introduces PayPhrase Payment Shortcut

October 29, 2009 | Online merchants can use Amazon's passphrase payment scheme to ease the friction of online commerce.
By Thomas Claburn, Courtesy of InformationWeek

15 Tough-Love SMB Rules From George Cloutier

October 28, 2009 | These 15 tough-love small-business management rules are extracted from "Profits Aren't Everything, They're the Only Thing" by George Cloutier.
By George Cloutier

What To Expect When You're Expecting A Recovery

October 27, 2009 | A trio of new surveys makes it clear that while small busineses are hoping for an ecomomic recovery soon, many remain worried that a double-dip recession could drive them out of business.
By Fredric Paul

Google Custom Search Engine Gets Tune-Up

October 26, 2009 | Small and midsize businesses with Web sites can now take advantage of custom themes and improved metadata support for their Google Custom Search Engines.
By Thomas Claburn, Courtesy of InformationWeek

Help Your Company Join The Twittering Class

October 23, 2009 | How to use social media -- Twitter, Facebook, Linked In -- to elevate your company's online cred.
By Mikal E. Belicove

Tandberg Bolsters HD Videoconferencing Line

October 20, 2009 | New teleconferencing products may help up the ante in the wake of a $3 billion acquisition bid by Cisco. The Profile 42" is targeted at the SMB market
By W. David Gardner, Courtesy of InformationWeek

5 Easy Ways to Optimize Your Web Site For Bing

October 16, 2009 | While Google still dominates search, Bing has quickly grabbed a significant market share. Here's how to make the most of Microsoft's search offerings. Hint: Bing looks for some different things than Google does.
By Allen MOon

Free vs. Not Free

October 9, 2009 | Chris Anderson, who literally wrote the book on "free," faces off with the tech gurus at 37Signals, who say "free" is the great sham of the digital age.

Ongoing Broadband Adoption Presents Opportunities -- And Challenges -- For SMBs

October 7, 2009 | Small and midsize businesses can increasingly expect to find high-speed connections whenever they need them, but they still need to accommodate the still-significant group of customers stuck with slower-speed lines.
By Paul Korzeniowski

Salesforce.com, Cisco Team Up On Cloud Offering

October 5, 2009 | Customers of Salesforce.com will have access to Cisco's Unified Contact Center technologies for customer service.
By Mary Hayes Weier, Courtesy of InformationWeek


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ANTenna Blog
News, Views, Insight, And Advice

Remote Assistance Thriller: Dial "S" For "Scam"

Matthew McKenzie, 12.16.2009

A new scam involving remote support software recently surfaced in the United Kingdom. Before you snicker at just how gullible the victims appear to be, ask yourself whether your company's PCs are vulnerable to precisely this sort of attack. Read Post

Project Honey Pot: Over One Billion Spammers Served

Matthew McKenzie, 12.16.2009

This week, Project Honey Pot identified its one billionth spam message. Find out what it has learned from that torrent of junk email -- and what you can do to make its efforts to stop spam even more successful. Read Post

HP Software To Boost Cloud Computing For SMBs

Fredric Paul, 12.16.2009

HP Operations Orchestration and HP Cloud Assure for cost control are designed to help companies take better advantage of cloud computing's inherent flexibility and elasticity, while mitigating potential risks. Read Post

2010 Cybercrime Goals: Symantec

Keith Ferrell, 12.16.2009

What do cybercrooks want next year? According to Symantec Hosted Services, they want bigger and badder botnets, pathways through CAPTCHA traps, local language spam and plenty of hooks as good as Michael Jackson and Tiger Woods.  Read Post

Laptop? Smartphone? Netbook? How about a Tablet?

Paul Korzeniowski, 12.15.2009

Small is the new Large! Given users newfound proclivity to bound from place rather than sit at their desks, suppliers have been developing a bevy of mobile devices. Broadcom is the latest supplier to jump into this space with silicon that can be used for a portable computing tablet, a market that soon could receive a big boost from industry game changer, Apple Inc. Read Post

iMac Shipments Delayed: Multiple Problems Reported

Jake Widman, 12.14.2009

The 27-inch iMacs, introduced in October, are now showing a two-week ship time. Apple has not said why, but an independent website has been documenting issues with the new machines ranging from flickering screens to whistling displays. Read Post

ADTRAN Jumps Into Unified Communications Market

Fredric Paul, 12.14.2009

Aimed at companies with 5 to 2,000 users, the networking vendor's NetVanta Unified Communications (UC) Solution Suite includes voice mail, unified messaging, fax server, presence, and auto attendant features. Read Post

Egnyte Extends Cloud-Based Hybrid Storage To NAS Devices

Fredric Paul, 12.08.2009

The company is announcing Egnyte Local Cloud on Network Attached Storage (NAS), which expands the hybrid concept from Direct Attached Storage (DAS). The combination is designed to let SMBs combine local and cloud-based storage to maximize security, backup, and performance.  Read Post

"Favorite Places On Google" Takes On Zagat, Yelp

Fredric Paul, 12.07.2009

In addition to its announcement of Real Time Search today, Google also rolled out a program to put stickers in the windows of 100,000 local businesses in 9,000 cities across the country. Read Post

Comcast-NBC Deal Highlights Net Neutrality Issue

Fredric Paul, 12.03.2009

What does it mean when the nation's largest Internet Service Provider, like Comcast, buys one of the biggest content creators in the world, like NBC? For one thing, it means the already contentious issue of Net Neutrality is about to get even more heated. Hopefully, it will galvanize the FCC to create and implement Net Neutrality rules that protect the interests of small and midsize businesses.  Read Post

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