Sales & Marketing
Apple iPad Promises Media Revolution
January 27, 2010 | The early speculation is that the tablet brings publishers hopes of new revenue for digital content while ushering in a shift in how users interact with the Web. Impact on SMBs remains unclear.
By
Thomas Claburn,
Courtesy of
InformationWeek
Rating Today's Top Tech For SMBs: Plug In Or Tune Out?
January 28, 2010 | Which 5 of the year's hottest gadgets, trends, and technologies make sense for your small or midsize business? And which 5 should you avoid -- at least for now?
By Scott Steinberg
How To "Facebook" Your SMB
January 27, 2010 | Consumer social networking sites like Facebook and even MySpace offer SMBs unparalleled advertising opportunities for reaching highly targeted audiences.
By David Liu
Which One Of These SMB Personas Do You Most Resemble?
January 26, 2010 | In many ways, Chris Green and Colin Wilcox are typical IT staffers, who just happened to have helped Microsoft design Windows Server 2008. But their real claim to fame is that they're not real people.
By
Fredric Paul
The 6 Roadblocks To Pay-Per-Click Success
January 22, 2010 | To boost conversions and put the "Pay" in Pay-Per-Click online advertising campaigns, check to make sure these 6 roadblocks aren't standing in your way.
By Allen Moon
The 17 Essential iPhone Apps For SMBs
January 20, 2010 | InformationWeek SMB Apple blogger Jake Widman scours the App Store to find the 17 top iPhone programs for small and midsize businesses in 11 critical categories from databases to travel apps.
By
Fredric Paul
Top 10 Web Marketing Trends For 2010
January 14, 2010 | From social networking and e-mail marketing to search engine optimization and mobile, we tell you where to invest, what to test, and which deserve a rest.
By John Arnold
Saleforce.com Preps For February Refresh
January 13, 2010 | The Force.com cloud computing platform will also be upgraded.
By
Doug Henschen,
Courtesy of
InformationWeek
CES Wrapup: Plenty Of SMB Technology
January 12, 2010 | This year's Consumer Electronics Show in Las Vegas brought few revolutionary products but plenty of important improvements in SMB products like data storage, wireless connectivity and portable computing platforms.
By Curtis Franklin
Adobe Fixes Critical Illustrator Flaw
January 7, 2010 | An actively exploited vulnerability in the Acrobat and Acrobat Reader will be addressed next week. SMBs that use the popular programs will want to install the updates as quickly as possible.
By
Thomas Claburn,
Courtesy of
InformationWeek
Crowdsourcing is Great For SMBs -- Except When It Isn't
January 7, 2010 | Marketing professionals are increasingly using the Internet to let customers create marketing campaigns. But sometimes the helpful crowd can turn into an angry mob.
By Carol Tice
New PDF Exploit May Be First Of Many In The New Year, Experts Say
January 5, 2010 | Adobe's products will be a chief target for hackers and cybercriminals in 2010, researchers predict.
By Tim Wilson,
Courtesy of
DarkReading
New iPod Nano Has Business Uses, Too!
December 24, 2009 | More than just a pretty faceplate, Apple's fifth-generation iPod Nano successfully splits the difference between work and play.
By Scott Steinberg
5 Savvy Internet Marketing Strategies
December 18, 2009 | In the winner-take-all Internet era, you need to find a way for your company to stand out in the crowd. These 5 strategic tips can help your company focus on what will actually make a difference.
By Brian Halligan
Real-World SEO Tips For SMBs
December 16, 2009 | Search engine optimization expert Stephen Woessner -- author of "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." explains how businesses of all sizes can significantly boost their Web traffic in just a few weeks -- without investing anything besides their own time and expertise.
By
Fredric Paul
15 Steps To SEO Success: Strategic and Tactical Keyword Selection
December 16, 2009 | In this excerpt from "The Small Business Owner's Handbook To Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic... In Just 15 Steps, Guaranteed." Stephen Woessner shows SMBs how to select the best keywords for any business' Web sites.
By Stephen Woessner
How To Launch Your Web Site On Schedule
December 11, 2009 | If you want to build a Web site for your small or midsize business that's both on time and on point, you'll have to plan accordingly. Here are the steps you'll need to follow.
By Jennifer Shaheen
Polycom Gives SMBs Videoconferencing On A Budget
December 5, 2009 | InformationWeek tests three video communications systems for small and midsize businesses.
Courtesy of
InformationWeek
How To Make Your Business Mobile -- By The Numbers
December 4, 2009 | The best smartphones for small businesses in 8 different categories, the top 13 apps for SMBs, and 5 ways to differentiate among wireless carriers.
By Dan O' Shea
Bill Collector Makes Hay With Oracle Middleware
December 1, 2009 | Collect America finds opportunity in recession, but the 139-employeee company needed to integrate collection applications on top of Oracle Fusion middleware to make it work.
By
Charles Babcock,
Courtesy of
InformationWeek
Dress Up Your Online Store For The Holidays
November 24, 2009 | These tips will give your customers--and your business--plenty of reasons to celebrate the season.
By Dani Babb
Review: Bluetooth Headsets For Mobile Pros
November 21, 2009 | Put down that handset and pick up a wireless headset. InformationWeek tests Bluetooth devices from Aliph, BlueAnt, MoGo, Motorola, Plantronics, and Samsung.
By
Eric Zeman,
Courtesy of
InformationWeek
Video Conferencing Shakeup Poses Challenges And Offers Opportunities For SMBs
November 23, 2009 | Long term, consolidation in the video conferencing market promises more powerful, less-expensive solutions for smaller companies. But in the meantime, SMBs need to be aware that their preferred video conferencing suppliers could be just about to change course.
By
Paul Korzeniowski
5 Steps To A Great Web Landing Page
November 20, 2009 | A well-conceived landing page for e-promotions and online offers sends the right signals about your company and helps online customers navigate toward making a purchase. Creating an effective landing page can be easier than you think.
By Mikal E. Belicove
Salesforce Adds Enterprise Social Networking
November 18, 2009 | Chatter brings Facebook- and Twitter-type capabilities to applications running on the Force.com cloud computing platform.
By
Mary Hayes Weier,
Courtesy of
InformationWeek
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ANTenna Blog
News, Views, Insight, And Advice
| Verizon Introduces 'Security-As-A-Service' Packages |
The new Total Protection offerings are intended to protect SMBs against all five forms of security threats at an affordable monthly rate. Read Post |
| Why Google Buzz Could Be A Bust For SMBs |
Google is gunning for Facebook -- again. Will its efforts really build a better mousetrap, or will they simply make a mess out of Gmail? Read Post |
| Nasuni Offers Cloud-Based Primary Storage |
By providing a virtual machine that caches data actually stored in the cloud, Nasuni is trying to make it possible for a midsize business to use online storage as a primary file server. Read Post |
Cachengo Rolls Out Appliance + Cloud Storage Option
The Director series from Cachengo pairs a local storage appliance with cloud-based backup in a "unified storage solution" priced to appeal to small and midsize businesses. Read Post |
For SMBs, PayPal Could Mean Risky Business
Many small businesses that deal with PayPal do so because they don't see any viable alternatives. In some cases, however, I wonder if these companies are really aware of the risks they are taking. Read Post |
Internet Access Options Grow
Broadband has evolved so it means more than just a cable modem or Digital Subscriber Line (DSL) connection. Now, companies are able to use optical Ethernet links to provide their employees with network access. Market research firm, Dell’Oro Group, expects interest in broadband connections to increase, with new optical Ethernet connections being very popular. Read Post |
The Virtual Future Looks Bright For SMBs
A year ago, many SMBs were still asking, "what's virtualization?" Today, it's a very different situation. Read Post |
Are Netbooks The Future For The PC Market?
Chip designer ARM's chief executive says that netbooks are the future of computing -- and the future doesn't need Microsoft. Is he onto something here, or is he just blowing smoke? Read Post |
WiMAX: a Better Option than 4G Networks?
Speed, no matter how much a company provides to its users, they often desire more. As mobile applications become more pervasive and more sophisticated, small and medium businesses need ways to boost wireless bandwidth. In the short term, WiMAX is in a better position to provide extra bandwidth than cellular networks, according to market research firm In-Stat. Read Post |
SMB Trends To Watch In 2010
Technology consultants Access Markets International Partners have pointed to six trends among small and medium businesses that, they say, deserve more attention. Read Post |
iPad And SMBs, Take Two
Now that we've all found out what Apple has had up its sleeve all these months, we can start to assess the iPad's usefulness for business more confidently. At least one possible use case is clearly out the window -- at least for now -- but the demo introduced one no one had thought about. Read Post |
See the whole ANTenna Blog 
- Phone Systems Guide - What kind of phone system is right for your business
- Web Design Guide - What to look for in a Web designer
- Merchant Services Guide - Credit card processing and more
- Online Marketing Guide - Leverage the Net to market your business
- Alternative Financing Guide - How to find the cash your business needs
- View all guides
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