Sales & Marketing
February 2009 Archive

25 Random Things About... bMighty.com

February 26, 2009 | You know that Facebook meme going around where people you hardly know shared way more than you ever wanted to learn about them? And you know how it's finally died down and you thought you were safe? Well, think again: We're here to tell you 25 random things about bMighty.com. We guarantee that you don't know 'em all. We don't guarantee that you'll care.
By bMighty Staff

bMighty Q&A: Leaders Talk IT For Your Business

February 26, 2009 | Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
By bMighty Staff

8 Tech Indulgences To Give Up For Lent

February 25, 2009 | A lot of technology can sap your time and productivity. bMighty came up with eight that we challenge you to see if you can sacrifice for the 40 days of Lent -- and see if your business benefits. While technologies like Twitter and e-mail newsletters have value -- if they weren't, giving them up would be a no-brainer -- they monopolize our time. So use Lent to find a way to better manage yourself.
By bMighty Staff

Search Is Going Vertical

February 24, 2009 | Optimize your Web site for the major search engines, but don't stop there. Vertical search engines only crawl specific topics, interests, or formats. Overlook vertical search and you'll miss a huge opportunity to draw customers and prospects to your site.
By Rebecca Lieb

bMighty Q&A: Leaders Talk IT For Your Business

February 19, 2009 | Leading executives, managers, and experts from SMBs and large enterprises share their insights and perspectives with bMighty on a host of IT issues, challenges, and opportunities that small and midsize businesses face.
By bMighty Staff

What Your Business Can Learn From SEO Experts

February 18, 2009 | Your business has a Web site. Think that's enough? Hardly. Potential customers need to be able to find you, and that requires you to flex some search engine optimization skills. And because the world of SEO -- and the Internet, in general -- is constantly changing, it pays to learn how social networking is moving in on Google's territory.
By Jennifer Moline

Some Links Are More Equal Than Others

February 18, 2009 | Links are the core of any successful SEO effort. Optimizing your Web site with a coherent inbound, outbound, and internal linking will make it easy for search engine spiders to find your site.
By Rebecca Lieb

Use Keywords To Get Search Results

February 13, 2009 | Put Google AdWords to work for your Web site and watch the customers -- and sales -- click in. It might take some practice to figure out the right word combinations, but the low cost of AdWords is a marketing tool small and midsize businesses may not be able to afford to pass up.
By Gwen Moran

Q&A With Xactly's Chris Cabrera: Automating Sales Force Motivation

February 11, 2009 | Sales compensation gets a face-lift through software as a service, making Xactly's sales performance management products affordable for smaller businesses. And effectively motivating your sales force -- and even rewarding them -- can have a positive effect on your revenue.
By Benjamin Tomkins

Q&A With Rebecca Lieb: How To Succeed With Search

February 10, 2009 | Most businesses have a Web site, but without a savvy search strategy customers and prospects will never find it. With more consumers and businesses online than ever before -- many of them using mobile devices -- a findable digital presence is crucial to marketing sales success. Find out what you can do now.
By Naomi Grossman

SEO Is Not An Afterthought

February 10, 2009 | Building your Web site with flash and sizzle -- or just with Flash -- can result in a slick business site. But if you don't bake SEO into the site from the start, no one will ever find it.
By Rebecca Lieb

Q&A With Hurwitz & Associates' Laurie McCabe: Solutions For Smaller Businesses

February 9, 2009 | SaaS, cloud computing, Web-based tools, on-demand -- there are a lot of nontraditional technology terms for smaller companies to stomach these days. But a closer look reveals that these tools can help small and midsize businesses save a lot of money and time. Analyst Laurie McCabe helps wade through the jargon.
By Jennifer Moline

Q&A With HipCricket's Jeff Hasen: Gain Business Through Mobile Marketing

February 2, 2009 | Think you've covered all your advertising bases? Think again. Mobile marketing creates a one-to-one relationship between the customer and the company and could provide small and midsize businesses with a better return on investment than traditional print advertising.
By Jennifer Moline