Sales & Marketing
May 2008 Archive
Mid-Market Heroes: A Rocker Girl's Journey to Tech CEO
May 27, 2008 | Cyndee Sugra took a chance developing technology that no one else wanted. That leap of faith paved the way for her evolution from indie rock musician to CEO of a tech development and design firm. Now she's singing all the way to the bank
By
Naomi Grossman
The Future of Customer Service
May 22, 2008 | Mobile technology is changing the way consumers search for answers. Here's how to make sure your smaller business is up to the task
By Sarah Pierce
Strategy Matters: Eight Great PowerPoint Myths
May 15, 2008 | PowerPoint presentations that flood the audience with glittering graphics, brazen bulleted lists, and endless animations may look great, but they often drown out the message. Just because you can use every PowerPoint feature doesn't mean you should
By Nilofer Merchant, CEO of Rubicon Consulting
Blog-a-Thon
May 15, 2008 | Your company's blog could be one of your strongest marketing tools. Guy Kawasaki, a serial entrepreneur, blogger, and venture capitalist, has eight ways to get you talking
By Guy Kawasaki
A Method to Their Madness: How Smaller Businesses Make it to the Top
May 8, 2008 | It's hard to remember now, but companies like Netflix and Meebo started out as smaller businesses. But by blazing their own trails, they managed to take on their much larger-sized competitors -- and win
By Justin Petruccelli
Q&A With Douglas Shuman: Domain Names are the Web's Great Equalizer
May 7, 2008 | For smaller businesses, a good domain name is crucial to attracting Web traffic. From choosing a domain name to buying one, expert Douglas Shuman tells bMighty everything smaller businesses should know to get noticed
By
Naomi Grossman
SLIDESHOW: Interop for Smaller Businesses
May 6, 2008 | Interop Las Vegas was bristling with product announcements, new services, innovative solutions, and lively debate about the next hot technology. Back from the show, bMighty delivers a selection of show snapshots for smaller businesses
By Fredric Paul, Naomi Grossman, and Benjamin Tomkins
Strategy Matters: Killer E-Mail Marketing -- Make Them an Offer They Can't Refuse
May 1, 2008 | Knowing your audience is critical to successful e-mail marketing. Smaller businesses that take the time to know who they're communicating with do better than those that quickly push out messages just because they can
By Nilofer Merchant, CEO of Rubicon Consulting
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ANTenna Blog
News, Views, Insight, And Advice
| Cyber Monday Security Risks Are All Business |
Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post |
| Fusion-io: This Ain't Your Father's SSD Hardware |
Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post |
| Black Friday FOR SMBs, Not Just BY SMBs? |
Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers. Read Post |
Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart
A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart. Read Post |
Unified Communications Looks to the Sky
To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post |
Storage, Storage, Storage: New Storage Devices In 3 Sizes
Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket. Read Post |
Yes, Virginia -- There IS A Google Phone
So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post |
Handy Tool Makes Updating Mac Apps Easy
MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need. Read Post |
Firefox Gets A Bad Rap From Shoddy Security Research
Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post |
See the whole ANTenna Blog 
- Phone Systems Guide - What kind of phone system is right for your business
- Web Design Guide - What to look for in a Web designer
- Merchant Services Guide - Credit card processing and more
- Online Marketing Guide - Leverage the Net to market your business
- Alternative Financing Guide - How to find the cash your business needs
- View all guides
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