Sales & Marketing
May 2008 Archive

Mid-Market Heroes: A Rocker Girl's Journey to Tech CEO

May 27, 2008 | Cyndee Sugra took a chance developing technology that no one else wanted. That leap of faith paved the way for her evolution from indie rock musician to CEO of a tech development and design firm. Now she's singing all the way to the bank
By Naomi Grossman

The Future of Customer Service

May 22, 2008 | Mobile technology is changing the way consumers search for answers. Here's how to make sure your smaller business is up to the task
By Sarah Pierce

Strategy Matters: Eight Great PowerPoint Myths

May 15, 2008 | PowerPoint presentations that flood the audience with glittering graphics, brazen bulleted lists, and endless animations may look great, but they often drown out the message. Just because you can use every PowerPoint feature doesn't mean you should
By Nilofer Merchant, CEO of Rubicon Consulting

Blog-a-Thon

May 15, 2008 | Your company's blog could be one of your strongest marketing tools. Guy Kawasaki, a serial entrepreneur, blogger, and venture capitalist, has eight ways to get you talking
By Guy Kawasaki

A Method to Their Madness: How Smaller Businesses Make it to the Top

May 8, 2008 | It's hard to remember now, but companies like Netflix and Meebo started out as smaller businesses. But by blazing their own trails, they managed to take on their much larger-sized competitors -- and win
By Justin Petruccelli

Q&A With Douglas Shuman: Domain Names are the Web's Great Equalizer

May 7, 2008 | For smaller businesses, a good domain name is crucial to attracting Web traffic. From choosing a domain name to buying one, expert Douglas Shuman tells bMighty everything smaller businesses should know to get noticed
By Naomi Grossman

SLIDESHOW: Interop for Smaller Businesses

May 6, 2008 | Interop Las Vegas was bristling with product announcements, new services, innovative solutions, and lively debate about the next hot technology. Back from the show, bMighty delivers a selection of show snapshots for smaller businesses
By Fredric Paul, Naomi Grossman, and Benjamin Tomkins

Strategy Matters: Killer E-Mail Marketing -- Make Them an Offer They Can't Refuse

May 1, 2008 | Knowing your audience is critical to successful e-mail marketing. Smaller businesses that take the time to know who they're communicating with do better than those that quickly push out messages just because they can
By Nilofer Merchant, CEO of Rubicon Consulting


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ANTenna Blog
News, Views, Insight, And Advice

Cyber Monday Security Risks Are All Business

Keith Ferrell, 11.25.2009

Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post

Fusion-io: This Ain't Your Father's SSD Hardware

Matthew McKenzie, 11.25.2009

Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post

Black Friday FOR SMBs, Not Just BY SMBs?

Fredric Paul, 11.24.2009

Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers.  Read Post

Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart

Fredric Paul, 11.24.2009

A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart.  Read Post

Unified Communications Looks to the Sky

Paul Korzeniowski, 11.23.2009

To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post

Storage, Storage, Storage: New Storage Devices In 3 Sizes

Fredric Paul, 11.23.2009

Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket.  Read Post

Yes, Virginia -- There IS A Google Phone

Matthew McKenzie, 11.18.2009

So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post

Handy Tool Makes Updating Mac Apps Easy

Jake Widman, 11.16.2009

MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need.  Read Post

Firefox Gets A Bad Rap From Shoddy Security Research

Matthew McKenzie, 11.11.2009

Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post

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