Sales & Marketing
July 2009 Archive

E-Commerce Software for SMBs: Why Your Shopping Cart Matters

July 31, 2009 | Your company's Web shopping cart can have a big effect on whether or not customers actually buy from your site. Here's how to find an online shopping cart that's right for your business.
By Merrin Muxlow

Microsoft, Yahoo Finally Ink Search Pact

July 29, 2009 | Microsoft's search tools will appear on Yahoo's sites while Yahoo takes on sales role.
By Paul McDougall, Courtesy of InformationWeek

Verizon Offers Free Wi-Fi To Broadband Customers

July 28, 2009 | Serviced by Boingo Wireless, free Wi-Fi service will be immediately available in 100,000 hotspots to existing Verizon FiOS Internet customers. Is it a differentiator for traveling SMB execs?
By W. David Gardner, Courtesy of InformationWeek

Ramp Up Your Web Site Redesign

July 24, 2009 | Make the overhaul of your company Web site an event that attracts traffic--and customers.
By David Port

5 New Ways To Leverage Your Company's Broadband Connection

July 21, 2009 | From teleconferencing to telecommuting, universal broadband rewrites the rules on how small and midsize companies do business.
By Fredric Paul

3 Keys To Making Your Web Site Trustworthy

July 10, 2009 | For small and midsize businesses without an instantly recognizable brand name, customer trust has to be earned. And it's not enough to run your business right, your Web site has to instantly convince potential customers they can trust you.
By Johnathon Williams

California, Hawaii Governors Veto Online Sales Tax

July 2, 2009 | Good news for small online businesses -- and for affiliates of Amazon and Overstock in those states.
By W. David Gardner, Courtesy of InformationWeek

5 Web Replacements For Traditional Tech Tools

July 2, 2009 | New Web-based technology options like Box.net and Basecamp can help you get the job done quicker, easier, and less expensively. You've got nothing to lose but your resistance to change.
By Lesley Spencer Pyle

Enterprise 2.0: Wiki While You Work

July 1, 2009 | The corporation is where Web 2.0 tools hold the most promise to transform social organization, but it's also where there has been the most resistance to change. Although Web 2.0 tools can have a tremendous upside for businesses, the reality is that, inside many companies, reactions to online social networking have been fixated on the downside.
By Matthew Fraser

The Web 2.0 Social Networking Revolution: Q&A With Author Matthew Fraser

July 1, 2009 | The promise of the Internet age was the end of business as usual. Instead much of the business world has resisted the paradigm shifts of Web 2.0 and social media, but the Great Recession may prove the tipping point for widespread adoption.
By Benjamin Tomkins


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ANTenna Blog
News, Views, Insight, And Advice

Cyber Monday Security Risks Are All Business

Keith Ferrell, 11.25.2009

Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post

Fusion-io: This Ain't Your Father's SSD Hardware

Matthew McKenzie, 11.25.2009

Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post

Black Friday FOR SMBs, Not Just BY SMBs?

Fredric Paul, 11.24.2009

Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers.  Read Post

Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart

Fredric Paul, 11.24.2009

A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart.  Read Post

Unified Communications Looks to the Sky

Paul Korzeniowski, 11.23.2009

To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post

Storage, Storage, Storage: New Storage Devices In 3 Sizes

Fredric Paul, 11.23.2009

Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket.  Read Post

Yes, Virginia -- There IS A Google Phone

Matthew McKenzie, 11.18.2009

So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post

Handy Tool Makes Updating Mac Apps Easy

Jake Widman, 11.16.2009

MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need.  Read Post

Firefox Gets A Bad Rap From Shoddy Security Research

Matthew McKenzie, 11.11.2009

Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post

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