Sales & Marketing
August 2009 Archive
The Cost-- And Payoff -- Of Investing In Social Media
August 28, 2009 | Savvy SMBs are increasingly turning to social media -- from Twitter to Linked In -- as promising new ways to market their businesses. But which avenue is right for your small or midsize company?
By Lydia Dishman
Web Design Contracts 101: Don't Get Snookered
August 27, 2009 | You know your company needs help with its Web site, but how do you sign a Web design contract that will ensure you get what you need at a fair price? These tips can help!
By Merrrin Muxlow
AT&T Expands Wi-Fi Locations
August 25, 2009 | Small and midsize businesses can now take advantage of the company's more than 125,000 hotspots in the United States, Europe, and China.
By
Marin Perez,
Courtesy of
InformationWeek
5 Questions to Ask Your Web Developer -- Or Yourself
August 21, 2009 | If you want your Web site to work -- and keep working -- make sure you consider these factors before you start building it.
By Jennifer Shaheen
Boost Your Brand From The Inside
August 14, 2009 | Your employees are one of your business' best marketing assets -- so why not put them to work?
By Burton Goldfield
What You Don't Know About Pay-Per Click Advertising: Q&A With Kevin Lee Of Didit
August 12, 2009 | Buy a few keywords and watch the customers flock to your site -- if only it were that easy. Search marketing expert Kevin Lee shares his insights about what it takes to carry out a successful search campaign and the most common mistakes.
By
Benjamin Tomkins
Google Unveils 'Next Generation' Search
August 11, 2009 | Caffeine architecture is designed to yield improvements in speed, accuracy, and comprehensiveness.
By
Paul McDougall,
Courtesy of
InformationWeek
Branding Opportunities In Keywords
August 11, 2009 | Some brand marketers are already involved with search, but those new to the medium should enter and buy listings to enhance their on- and offline branding campaigns.
By Kevin Lee
Pay-Per-Click Search: Create, Influence, Capture, And Harvest Demand
August 11, 2009 | Search marketing has evolved, and the time is right for marketers to move beyond harvesting demand generated elsewhere by other media.
By Kevin Lee
Pay-Per-Click: Capturing The Search Curve Tail
August 11, 2009 | Although the "long tail" of search is important, don't forget to look at additional targeting methods that can slice and dice the traffic in the search distribution head in new ways.
By Kevin Lee
Brands, Trademarks, And The Brand Marketer's Dilemma
August 11, 2009 | Should you buy your own trademarks as a keyword? There's no simple answer, but the issue of trademarks as keywords persists as one of the most vexing issues in search marketing.
By Kevin Lee
E-Mail Marketing Still Works
August 7, 2009 | Social media has its place among small and midsize businesses, but e-mail remains the king of online relationship marketing.
By Gail Goodman
| 2009 | January | February | March | April | May | June | July | August | September | October | November | December |
| 2008 | January | February | March | April | May | June | July | August | September | October | November | December |
| 2007 | January | February | March | April | May | June | July | August | September | October | November | December |
ANTenna Blog
News, Views, Insight, And Advice
| Cyber Monday Security Risks Are All Business |
Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post |
| Fusion-io: This Ain't Your Father's SSD Hardware |
Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post |
| Black Friday FOR SMBs, Not Just BY SMBs? |
Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers. Read Post |
Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart
A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart. Read Post |
Unified Communications Looks to the Sky
To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post |
Storage, Storage, Storage: New Storage Devices In 3 Sizes
Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket. Read Post |
Yes, Virginia -- There IS A Google Phone
So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post |
Handy Tool Makes Updating Mac Apps Easy
MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need. Read Post |
Firefox Gets A Bad Rap From Shoddy Security Research
Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post |
See the whole ANTenna Blog 
- Phone Systems Guide - What kind of phone system is right for your business
- Web Design Guide - What to look for in a Web designer
- Merchant Services Guide - Credit card processing and more
- Online Marketing Guide - Leverage the Net to market your business
- Alternative Financing Guide - How to find the cash your business needs
- View all guides
bMighty White Papers
bMighty email newsletter!
Browse by Category
bMighty Tech
Term Of Day:
Boost your tech
vocabulary!
bMighty's SMB
TechEncyclopedia
defines more than
20,000 IT terms.
FREE Technology Services Locator!
Search our database of 200,000 solution- provider locations by business activity, technology, vertical market, and customer size. Find a technology partner NOW.
go
|
