Sales & Marketing
September 2009 Archive

Dell's Sleek, Innovative New Lattitude Z Laptop Heralds "Consumerization" Of Business Technology

September 29, 2009 | The Lattitude Z packs unique features -- wireless docking and charging, hardware-enhanced instant access to e-mail and other key programs -- into a thin and light case clearly designed to impress the person in the next Business-Class seat.
By Fredric Paul

Intuit's New QuickBooks 2010 Eases Installation, Improves Reporting

September 28, 2009 | The latest version of the popular small-business accounting software also speeds editing of multiple list entries and makes it easier to customize forms and reports. Plus: new links to services like document management and e-mail marketing.
By Fredric Paul

How to Make Your Web Site Really Sell

September 25, 2009 | If your company Web site isn't converting at least 10% of its visitors, you need to read this now.
By David Port

An Open Letter To Microsoft: Why You Need To Make Windows 7 A Free Upgrade From Vista

September 22, 2009 | bMighty offers Microsoft a modest proposal: Establish your Web 2.0 street cred and instantly erase years of bad press with one simple move... Make Windows 7 a free upgrade for Vista users.
By Fredric Paul

T-Mobile's Billing Fiasco Holds Valuable Lessons For SMBs

September 21, 2009 | Variable pricing isn't going away, and it can help small and midsize companies cut costs and boost revenues. But the key to customer acceptance is using positive incentives instead of "punitive" fees.
By Paul Korzeniowski

IBM's Cognos Express Brings BI To The Midmarket

September 14, 2009 | IBM's new Cognos Express -- introduced along with LotusLive Mobile and the IBM Mashup Center -- uses a modular approach to make it easier and less expensive for midsize companies to take advantage of business intelligence.
By Fredric Paul

What To Look For In A Point Of Sale System

September 10, 2009 | Point of Sale (POS) systems can help retail and service industry businesses cut costs, manage inventory, and streamline sales -- but you need to know what options and features are right for your company.
By Merrin Muxlow

What To Do When Social Media Turns Ugly

September 8, 2009 | Online discussions of your company and its products aren't always pretty. Forrester offers some suggestions on what to do when the online conversation turns nasty.

8 Tips for SMBs Doing Business in China

September 7, 2009 | The fast-growing Chinese market offers a huge opportunity -- even for small and midsize companies. These invaluable suggestions can help your company take advantage of the potential, without getting burned.
By Hal Josephson

The Man Behind the Memes

September 4, 2009 | Internet content connoisseur Ben Huh -- the man behind icanhascheezburger.com, Failblog, and LOLcat -- explains our fascination with cat photos, cheeseburger hats and misspelled words -- and how it can lead to online success.
By Jennifer Wang

Surprise! Telemarketing Still Holds Appeal For SMBs

September 3, 2009 | Is it time to bolster your high-tech online marketing campaigns with some old-school telemarketing mojo? Find out what's involved and how to make it work for your company.
By Merrin Muxlow

Selling Online 2.0: Planning For Selling Success

September 2, 2009 | Continue doing business via online auction like you've always done, and you're likely to see both your sales and your profits shrink. It's change or perish; you have to change the way you do business to survive.
By Michael Miller

Selling Online 2.0: Q&A With Author Michael Miller

September 2, 2009 | Millions of small businesses started out selling online with eBay auctions, but times have changed and fees are soaring. E-Commerce expert Michael Miller shares his insights about choosing the right selling strategies and channels for your businesses.
By Benjamin Tomkins

Establishing Your Own Web Site: Is It Right For Your Business?

September 2, 2009 | When it comes to moving beyond eBay, the holy grail for many small businesses is running their own e-commerce Web site. The grass, however, is not always greener.
By Michael Miller


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ANTenna Blog
News, Views, Insight, And Advice

Cyber Monday Security Risks Are All Business

Keith Ferrell, 11.25.2009

Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post

Fusion-io: This Ain't Your Father's SSD Hardware

Matthew McKenzie, 11.25.2009

Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post

Black Friday FOR SMBs, Not Just BY SMBs?

Fredric Paul, 11.24.2009

Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers.  Read Post

Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart

Fredric Paul, 11.24.2009

A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart.  Read Post

Unified Communications Looks to the Sky

Paul Korzeniowski, 11.23.2009

To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post

Storage, Storage, Storage: New Storage Devices In 3 Sizes

Fredric Paul, 11.23.2009

Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket.  Read Post

Yes, Virginia -- There IS A Google Phone

Matthew McKenzie, 11.18.2009

So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post

Handy Tool Makes Updating Mac Apps Easy

Jake Widman, 11.16.2009

MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need.  Read Post

Firefox Gets A Bad Rap From Shoddy Security Research

Matthew McKenzie, 11.11.2009

Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post

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