Sales & Marketing
December 2008 Archive

Q&A With SimpleSignal's David Gilbert: Listen To Your E-Mail

December 31, 2008 | Without communications, business grinds to a halt. New technologies now make communications ubiquitous, so business can extend anywhere and employees can communicate with customers from within applications, configure servers with voice commands, and listen to their e-mail.
By Naomi Grossman

Q&A With Infusionsoft's Clate Mask: Automating Follow Up Boosts Sales

December 22, 2008 | Businesses invest big resources to generate leads for the sales pipeline, but without consistent follow-up those leads never convert to sales, lose value, and erode your business reputation. By automating the follow-up function, your business can ensure that no leads fall through the cracks.
By Naomi Grossman

Marketing Your Business With Widgets

December 19, 2008 | You may already be using widgets on your personal home page or social network, but widgets also can be a powerful marketing tool for encouraging customers to engage with you.
By Gwen Moran

What The Coming Year Holds For Growing Businesses

December 18, 2008 | Unfortunately, the financial crisis will continue to take a toll on smaller businesses in 2009. But cloud computing and SaaS, green IT, and social networking are three markets that should evolve significantly next year and offer the prospect of reducing costs for growing companies while often enhancing quality.
By Benjamin Tomkins

Prepare For Cyber Crooks Unwanted Holiday Gifts

December 11, 2008 | It's the time of year for making lists and checking them twice, but unfortunately, those who are naughty will take advantage of those who are nice. With the holiday season in full swing, the IT staffs of small and midsize businesses have plenty to worry about from inventory systems to order tracking to database management. But, they also need to be on the lookout for new variants of malware because hackers plan to deliver some special gifts this season.
By Paul Korzeniowski

12 Innovative Products For Your Business

December 10, 2008 | In 2008, a host of new products debuted (or introduced enhancements), many of them with unique appeal for small and midsize businesses. Sorting through the thicket of new products to find the ones that best suit your needs is a daunting task, but we're here to help. In the first annual bMighty Innovation awards, our editors select 12 (one for each month) of the best products for growing businesses.
By bMighty Staff

Simple Approach To E-Commerce Means Bigger Profit Margins

December 5, 2008 | By using simple low-cost and free tools, business owners can quickly develop online stores with lots of functionality, but not run up big costs building and maintaining a Web site.
By Amanda Kooser

Calculate Your Web Site Conversion Rate

December 4, 2008 | Every visitor to your company Web site is a potential customer, and how effectively you can convert them from prospect to customer will drive your revenue. By accurately calculating your Web site conversation rate, you can adjust your marketing, site design, and pricing to increase your sales.
By bMighty Staff

Q&A With Speakeasy's Bruce Chatterley: Customer Service As A Competitive Edge

December 1, 2008 | Great customer service can be costly, but it doesn't have to be with the latest generation of hosted communications tools that allow growing businesses to match or exceed the customer care offered by large enterprises.
By Naomi Grossman