How To Socialize A Job Opening
Can employees publicize a job opening without using a tool such as Jobvite? The short answer is yes, but you wouldn't want them to do it that way. Here's why: Hiring is an important business process that needs to be managed, just like paying bills or payroll. Using an applicant tracking system (ATS) such as Jobvite (or others from Taleo, Cats, or Power Recruiter), an organization can keep a trail of exactly where and how long a job is posted, how many candidates apply, and from which sources (through a careers site or from a job board, for instance). And an ATS can track a social media campaign -- how many employees contributed contacts, how many responses were received -- and employees can be rewarded when a vacancy is filled based upon their recommendation.
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Jobvite is intended to make it easy to "socialize" job openings -- not just for employees but also for anyone who sees a job listing and wants to spread the word via social media. "On all of our customers' career sites there's a widget that says 'Send Jobvite,' " says Jennifer Overholt, director of product marketing at Jobvite. "Anyone who visits that career site can send a job invite to any of their contacts on Facebook, LinkedIn, or Twitter. From LinkedIn you can send a message directly to any first-degree contact. In Twitter you can send a broadcast tweet or a direct message to contacts."
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