Strategy, Analysis & Business Development
9 Vital Statistics For Tracking Site Traffic
November 6, 2009 | The more you know about who visits your Web site and what they do once they arrive, the better able you'll be to turn visitors into customers. Fortunately, all the info you need can be found in these 9 easy-to-measure stats.
By Allen Moon
Trademark Tips For SMBs
November 5, 2009 | In the wild and woolly world of pay-per-click search advertising, trademarking your company's brand offers some measure of protection. But it's far from foolproof. Here's what you need to know.
By Sunshine Makarow
Profits Aren't Everything, They're the Only Thing
October 28, 2009 | In this excerpt from his best-selling book, turnaround expert George Cloutier explains why "you've got to be a tyrant," and "you've got to have a plan."
By George Clouitier
What To Expect When You're Expecting A Recovery
October 27, 2009 | A trio of new surveys makes it clear that while small busineses are hoping for an ecomomic recovery soon, many remain worried that a double-dip recession could drive them out of business.
By
Fredric Paul
An Open Letter To Microsoft: Why You Need To Make Windows 7 A Free Upgrade From Vista
September 22, 2009 | bMighty offers Microsoft a modest proposal: Establish your Web 2.0 street cred and instantly erase years of bad press with one simple move... Make Windows 7 a free upgrade for Vista users.
By
Fredric Paul
T-Mobile's Billing Fiasco Holds Valuable Lessons For SMBs
September 21, 2009 | Variable pricing isn't going away, and it can help small and midsize companies cut costs and boost revenues. But the key to customer acceptance is using positive incentives instead of "punitive" fees.
By
Paul Korzeniowski
Harness the Power of 'Freemium'
September 18, 2009 | Real-world stories that can show you how -- and when -- to start charging for your Web service. Without starting a riot.
By Johnathon Williams
IBM's Cognos Express Brings BI To The Midmarket
September 14, 2009 | IBM's new Cognos Express -- introduced along with LotusLive Mobile and the IBM Mashup Center -- uses a modular approach to make it easier and less expensive for midsize companies to take advantage of business intelligence.
By
Fredric Paul
Patent Problems Mean The Future Is... Later
September 11, 2009 | A backlog of applications at the U.S. Patent Office has innovation in a stranglehold. That means big problems for small businesses, startups, and entrepreneurs.
By David Port
8 Tips for SMBs Doing Business in China
September 7, 2009 | The fast-growing Chinese market offers a huge opportunity -- even for small and midsize companies. These invaluable suggestions can help your company take advantage of the potential, without getting burned.
By Hal Josephson
What I Learned About Small Business In China
August 19, 2009 | SMBs in China are part of a thriving economy. But they also face special challenges that might surprise U.S. business people.
By
Fredric Paul
5 New Ways To Leverage Your Company's Broadband Connection
July 21, 2009 | From teleconferencing to telecommuting, universal broadband rewrites the rules on how small and midsize companies do business.
By
Fredric Paul
The Web 2.0 Social Networking Revolution: Q&A With Author Matthew Fraser
July 1, 2009 | The promise of the Internet age was the end of business as usual. Instead much of the business world has resisted the paradigm shifts of Web 2.0 and social media, but the Great Recession may prove the tipping point for widespread adoption.
By
Benjamin Tomkins
VIDEO: Social Networking For SMBs, Friend Or Foe?
June 25, 2009 | A video presentation of the pros and cons of various Web 2.0, technologies, with hints on how small and midsize companies can take advantage of them without wasting precious time and money. Plus: Download the PowerPoint presentation, too!
By
Fredric Paul
SEO For SMBs - Beginners Edition
June 19, 2009 | Is your company Web site working hard? Or is it hardly working? Search engine optimization promises to make your site popular without costing you an arm and a leg. But you need to understand a few things to make it work for you.
By
Fredric Paul
How To Measure Your Web Presence
June 18, 2009 | Web Metrics Guru says it's one thing to generate online buzz. It's another to know how to use it. These tools can help.
By Marshall Sponder
Marketing Technology Helps Vico Survive The Great Recession
June 11, 2009 | By combining free and inexpensive marketing methods with an investment in new sales and marketing software, Vico Software was able to increase its sales pipeline despite significant budget cuts.
By Elaine Appleton Grant
How Technology Can Help Your Business Weather The Great Recession
June 8, 2009 | Being smart about where to cut IT costs while also making shrewd technology investments can shave expenses from your bottom line, improve your operating efficiency, and maximize your existing resources. Plus, if you make the right technology moves, you could even wind up with a competitive advantage when the economy recovers. And in times like these, a competitive advantage like that goes an awfully long way.
By bMighty Staff
Why Startups Get A Free Pass During A Recession: Q&A With Attorney Andrew Sherman
May 19, 2009 | Hesitant to start a new business while the economy is still in the dumps? On the contrary, now might actually be the perfect time to turn your entrepreneurial dreams into reality.
By Gayle Kesten
Marketing Strategies During A Recession: Q&A With IBM's Matt Friedman
May 18, 2009 | If it takes one to know one, than who better than a former small-business owner to oversee IBM's initiative to make it easier for growing businesses to acquire technology.
By Gayle Kesten
Small Businesses Talk About Social Networking And Social 'Notworking'
May 18, 2009 | What do you get when you gather 28 small-business owners in a room to talk about technology? You get vivid reminders that small businesses can have big differences from one another, and that social networking and Web 2.0 technologies aren't for everyone.
By
Fredric Paul
Ask Steve: Five Ways To Succeed In Tough Times
May 5, 2009 | The leaders of four channel partners join Yankee Group's Steve Hilton to discuss what it takes to be successful in today's dour economic and emotional times.
By Steve Hilton, Courtesy of Yankee Group
Mid-Market Hero: 'Big Boy Technology' For Disaster Recovery Helps Snag New Business
April 21, 2009 | Clinical Financial Services' disaster-recovery system does more than protect data and applications -- the system also helps the growing company convince Big Pharma customers that their data is safe.
By
Fredric Paul
Q&A With Microsoft's Glauco Ferrari: Ways To Rise Above The Recession
March 31, 2009 | If your business is hunkering down, hoping to ride out the recession, Microsoft's Glauco Ferrari has some words of wisdom: Strive to improve customer relations and increase your employees' productivity in order to be competitive. And definitely have a plan.
By
Jennifer Moline
Small Is The New Large: Microsoft Gets The bMighty Message
March 30, 2009 | Steve Ballmer cites the advantages of small and midsize companies compared with larger competitors. Plus what technologies SMBs care about most, and whether small companies will lead us out of recession.
By
Fredric Paul
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ANTenna Blog
News, Views, Insight, And Advice
| Kaspersky Labs Introduces Mac Security Package |
Internet security stalwart Kaspersky Labs has introduced Anti-Virus for Mac and is pitching it especially towards mixed-platform environments. The idea is to keep Macs from becoming unwitting malware hosts and infecting the PCs of their colleagues. Read Post |
| Review Roundup: The Droid Delivers The Goods |
Chomping at the bit to pick up your new Droid? Before you pull the trigger, check out a round-up of the latest reviews, along with some deals that could save your company some money. Read Post |
| Top 3 Ways For SMBs To Cut Tech Costs? |
Today's Wall Street Journal offers small businesses a trio of tips on how to cut spending without hurting your business. And -- surprise -- it uses a bMighty Mid-Market Hero as an example! Read Post |
Strip And Crimp: Cut Costs By Cutting Your Own Cables
Sometimes, it's the little things that can save your company a bundle of money. Creating your own network cables is a perfect example. Read Post |
Cloud Security Certification In Development, But It Won't Be Quick
The news that formal security certification for cloud-based services is in development is welcome news indeed. The news that the players involved understand just how complicated devising a certification will be is also good news, however little it may seem so at the moment. Read Post |
SMBs Loves Them Some Virtualization
Small and midsize businesses may have been a bit late to the virtualization station, but falling prices have them moving quickly to catch up with larger enterprises. So says a recent Gartner survey of companies with 100- 999 employees. Read Post |
Polycom Enhances Business Handsets
As small and medium businesses turn to Unified Communications (UC) applications, flexibility is becoming an important buying consideration. In response, Polycom expanded its product portfolio by providing users with three more business phones. Read Post |
Symantec's Backup Exec System Recovery 2010 Promises Proactive Protection For SMBs
As recent surveys make it clear that many small and midsize companies are woefully under-informed and unprepared to deal with security issues, Symantec says its trying to reshape the security process away from from the typical "reactive mode" that requires users to actively manage the process. Read Post |
bMighty Virtual Event: Dealing With Data Centers -- Now Available On Demand
If you thought you missed last week's informative bMighty virtual event on how SMBs can deal with data centers in tough times, it's time to think again. The entire event is now available on demand! Read Post |
See the whole ANTenna Blog 
- Phone Systems Guide - What kind of phone system is right for your business
- Web Design Guide - What to look for in a Web designer
- Merchant Services Guide - Credit card processing and more
- Online Marketing Guide - Leverage the Net to market your business
- Alternative Financing Guide - How to find the cash your business needs
- View all guides
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