Strategy, Analysis & Business Development
January 2008 Archive

Strategy Matters: Killing Bad Ideas -- The Need for "Murder Boarding"

January 29, 2008 | Too many ideas can slow your organization's progress. This 5-step process can help your smaller business recognize what matters -- and what doesn't
By Nilofer Merchant, CEO of Rubicon Consulting

Mid-Market Heroes: Yak Pak's New IT System Means Success Is in the Bag

January 28, 2008 | A revamped IT infrastructure lets the New York-based bag manufacturing company rev up its sales, relocate its warehouse, integrate its processes, and get into outsourcing
By Naomi Grossman

How to Reduce Web 'Purchase Anxiety'

January 23, 2008 | From proof of privacy protection to effective testimonials to constructive follow up, here are 8 tips to make visitors feel more comfortable buying from your site
By Derek Gehl

Top 11 Money-Wasting AdWords Mistakes

January 10, 2008 | Errors in pay-per-click advertising can be costly. Learn how to set up a high-quality campaign using Google AdWords
By Jon Rognerud

Roundup: Top Tech Trends For 2008

January 8, 2008 | From the fate of Vista to social networking in smaller businesses to green tech, bMighty collects the top technology predictions for the new year
By Naomi Grossman

How Smaller Companies Can Go Green

January 2, 2008 | There are lots of good reasons why small and midsize businesses should go green -- but the most compelling is its positive impact on the bottom line
By Naomi Grossman


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ANTenna Blog
News, Views, Insight, And Advice

Cyber Monday Security Risks Are All Business

Keith Ferrell, 11.25.2009

Why Cyber Monday for the online shopping surge? Because for many, Monday's the first working day after Thanksgiving. Which means they can do their online shopping on business time, on the business dime, using business machines over business connections. You may not be able -- or want -- to do anything about the productivity drop, but at least you can tell your people to shop safely. Read Post

Fusion-io: This Ain't Your Father's SSD Hardware

Matthew McKenzie, 11.25.2009

Think your new SATA solid-state hard drive is hot stuff? There's a new kid on the block that will make it look like a relic from the storage Stone Age. Read Post

Black Friday FOR SMBs, Not Just BY SMBs?

Fredric Paul, 11.24.2009

Typically, Black Friday is a sales event where companies offer big discounts to consumers to spur sales the day after Thanksgiving. But in today's economy (ITE) companies are also pushing Black Friday to their SMB customers.  Read Post

Holiday Internet Marketing Grows, A QuickBooks Marketing App Gets Upgraded, And A New Entry-Level Shopping Cart

Fredric Paul, 11.24.2009

A new Constant Contact survey says SMBs are boosting their Internet marketing for the Holidays, ClickFuel has upgraded its FuelStation online marketing dashboard to work with QuickBooks 2010 and QuickBooks Pro, and ProPay's CartLite is an entry-level shopping cart.  Read Post

Unified Communications Looks to the Sky

Paul Korzeniowski, 11.23.2009

To date, cloud computing has had little impact on the Unified Communications (UC) market. The underlying technology has been slow to fall into place, the cost of these services has been high, the benefits have been hard to pinpoint, and the distribution channel has been weak. Infrastructure providers, such Broadsoft, Cisco, and Microsoft, have been pushing to overcome those barriers and may be close to providing small and medium businesses with more UC cloud options. Read Post

Storage, Storage, Storage: New Storage Devices In 3 Sizes

Fredric Paul, 11.23.2009

Data storage choices for SMBs just keep on coming as Data Robotics and Synology debut new storage solutions for prosumers, small businesses, and the midmarket.  Read Post

Yes, Virginia -- There IS A Google Phone

Matthew McKenzie, 11.18.2009

So -- you stay in touch with Google Mail, edit Google Docs, and surf the Web with Google Chrome. You're curious about Google Voice and intrigued over Google Music. Is it just a matter of time before you're carrying a Google Phone? Read Post

Handy Tool Makes Updating Mac Apps Easy

Jake Widman, 11.16.2009

MacUpdate Desktop simplifies the process of keeping your applications, preference panes, and widgets up to date by automatically downloading and installing what you need.  Read Post

Firefox Gets A Bad Rap From Shoddy Security Research

Matthew McKenzie, 11.11.2009

Is Firefox currently the Web browser most likely to stick your PC with a dangerous security vulnerability? Only if you believe headlines written by people who really should know better. Read Post

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