Strategy, Analysis & Business Development
July 2008 Archive

Q&A With Gene Marks: Collaboration Tools Boost the Bottom Line

July 28, 2008 | Small business consulting expert Gene Marks spoke to bMighty about the myriad of collaboration tools that have helped small and midsize businesses cut costs and improve efficiencies -- including his own, which now has 10 employees and no office space.
By Naomi Grossman

Jump In: Big Opportunities in Online Video

July 24, 2008 | Online video is what businesses want -- and will soon need -- which means big opportunities for startups. But the time to get in is now, before the market leaders emerge.
By Amanda Kooser

Mid-Market Heroes: TodaysMama's Rachael Herrscher Proves Women Can Have it All

July 23, 2008 | Rachael Herrscher is seeking work/life balance not just for herself but for the 30 employees of TodaysMama, the business she co-founded four years ago. She found what she was looking for with the help of tech tools, from smartphones to IM to collaboration. Now, TodaysMama is no longer just a business; it has become a community.
By Naomi Grossman

Strategy Matters: 6 Ways to Strategize Like Enterprises

July 15, 2008 | Effectively implementing and executing business strategy can be the difference between success and failure. By strategizing like enterprises, smaller businesses can meet their objectives and level the playing field.
By Nilofer Merchant, CEO of Rubicon Consulting

Q&A With Plaxo's John McCrea: The Business Value of Social Networking

July 14, 2008 | As social networks become ubiquitous, small and midsize businesses need to understand how they can exploit them to create business value. bMighty spoke with Plaxo's John McCrea to learn why smaller businesses need to get into social media now, how to do it, and what's about to change.
By Naomi Grossman

Q&A With Hank Marquis: Defining IT Services to Ensure Business Success

July 7, 2008 | Business success is no longer just about what tech tools you have; now success is all about how your business uses those tech tools -- and a business' IT department holds that key. Enterprise Management Associates' Hank Marquis explains to bMighty how a smaller business can unlock the potential buried within IT by learning how to work effectively with the IT department.
By Naomi Grossman

Closing the Gap with Larger Competitors

July 3, 2008 | A converged network allows small and midsize businesses to regain their edge over their larger competitors and once again get closer to their customers
By Doug Dennerline

Strategy Matters: 5 Reasons Why Strategy Fails

July 2, 2008 | Following best practices can help drive a successful business strategy, but understanding what the "worst" practices are is just as important. Here are five reasons strategy fails in small businesses, in midsize businesses, and in large enterprises
By Nilofer Merchant, CEO of Rubicon Consulting