Strategy, Analysis & Business Development
August 2008 Archive

Strategy Matters: Understanding Generation X

August 26, 2008 | With Generation X firmly entrenched in the modern workplace, it's important to understand how this generation ticks -- whether you're a Gen Xer yourself, a baby boomer, or a Gen Y millennial -- so you can execute your strategy more effectively and grow your business.
By Nilofer Merchant, CEO of Rubicon Consulting

Strategy Matters: Understanding Generation Y

August 26, 2008 | With Generation Y taking more and more responsibility in the workplace, it's important to understand what makes this generation different -- whether you're a Gen Y millennial yourself, a Gen Xer, or a baby boomer -- so you can relate to them as colleagues and customers and keep your business growing.
By Nilofer Merchant, CEO of Rubicon Consulting

Managing Your Money: Social Networking At Your Service

August 22, 2008 | When it comes to managing your money, you don't have to go it alone -- social networking can help. There are a bunch of Web sites that will give you ideas on how to be smarter financially -- and will motivate you to take the necessary steps.
By Scott Bernard Nelson

Referral Madness

August 14, 2008 | Small and midsize businesses can gain referrals by marketing their business to customers every step of the way. Here are the seven steps you need customers to take toward making referrals and the tools you should use to get them going.
By John Jantsch

Yelp Controversy Exposes Dark Side of Web 2.0

August 14, 2008 | Web 2.0 and user-generated content are great news for growing companies, offering them the ability to harness the wisdom of crowds and stand out even without the benefit of huge marketing budgets. But what happens when the social networks turn mean or try to take advantage of their power?
By Fredric Paul

The Smaller Business' Edge: Treating IT Right

August 12, 2008 | Newly minted IT grads are looking at higher than ever salaries from big business. Smaller businesses can't compete on the paycheck, but they can attract IT talent if they make their place of work a place employees want to remain.
By Naomi Grossman

Mind Your Blogging Manners

August 7, 2008 | Bloggers can provide your smaller business with lots of great, free buzz. But if you want to take advantage of no-cost publicity, make sure to follow the bloggers' code of conduct.
By Guy Kawasaki

Brocade's Foundry Acquisition Shakes Up Storage and Networking Markets

August 5, 2008 | "What's next?" That's the question to ask about the combination storage supplier Brocade and established network equipment vendor Foundry Networks. And what does it mean for growing businesses?
By Paul Korzeniowski

Q&A With Emerson's Jack Pouchet: A No-Brainer Approach to Conserving Power, Cutting Costs

August 4, 2008 | Every piece of equipment in your business presents an opportunity to save power and cut costs. Emerson's Jack Pouchet explains how a few simple ideas and policies can lower your electricity bills -- and help the environment.
By Naomi Grossman

Filtering the Hype on New Web Tools

August 1, 2008 | It pays for small and midsize businesses to employ best practices -- and keep customers in mind -- before implementing the latest Web technologies.
By Peter Alexander